Abbas Fatullayev

Brand Experience Management & Brand Equity Expert

Marketing, Brand Experience and Value Driven HumanKind Communications Expert with 20+ years professional experience.

Managing partner:
Trade Mark Group / Leo Burnett

Board member:
• MPA - Marketing Professionals Association
• AFA - Azerbaijan Franchise Association
• ASA - Azerbaijan Scouts Association
• KISC - Kandersteg International Scout Centre
• WSC - Board member of World Scout Conference organization committee

Projects and Brands:

International:
Pepsi, Burger King, JTI, BAT, Lavazza, Fiat, Alfa Romeo, Jeep, Samsung, Arla foods

Local:
Azerbaijan Railways, Azercell, Tabia Group, ABB, Neqsol Holding, iTicket, PMD Group, Baku Taxi

Franchise & Development projects
Espressamente illy, Mühldorfer, Leo Burnett, Burger King, Bubble cup, Baristica, Tatte Coffee, Chio Chio San, Nail Room

>> SWIPE FOR CASES>>

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Significant & Value-driven Projects

Cases, Hall of Fame

We are firm believers that a strong team can move anything and put tremendous efforts into locating and attracting the right HumanKind™ talents on board.

Made in Azerbaijan

Development of the Brand platform, Branding, and Visual communication for Made in Azerbaijan.

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TABIA Group

Brand Development of Azerbaijan Largest Hospitality Chain and affiliate hotels

Heritage Caucasian Albania

Brand Development of premium wine product series related to the history of the ancient Azerbaijani state — Caucasian Albania

more…

World Scout Conference

Hosting Committee for 41st World Scout Conference with 166 country participants in Baku Azerbaijan.

more…

News, Events & Campfires

Latest updates

Baku Flames Festival

International festival of Creativity and Effectiveness

Link:

Cannes Young Lions Jury

Film category Jury for the Cannes Young Lions International Festival of Creativity 2025

External link

MPA Board Meeting

Marketing Professionals Association Board meeting

Millionaire Concept Awarding

Erker Architects Award Nomination. Erker was one of the special guests at the gala evening organized by Millionaire Concept 24

External link

TET - Turan Etrade Forum

Azerbaijan Franchising Association signed a memorandum of cooperation aimed at promoting the "Made in Turan" brand in the Turkic World and other regions.

External link