Technology has transformed our world and our daily lives over the years. Besides, new media has created incredible tools and resources, putting useful information at our fingertips. Furthermore, the evolution of media has been fueled by the human desire to communicate as well as advancements in digital technology. It's a story about making and nurturing personal connections on a large scale.
Traditional media continue to be a reliable source of information. There is also no alternative for a fact based, balanced story in the news. While it is real that more people are discovering current events through Facebook and other social media platforms, such sites provide information in the form of headlines or catchy phrases. Those looking for more information are more likely to click on links to traditional news media websites. The fact that more people are returning to network TV news is further evidence of traditional media's influence.
Without the old media, we might not have media convergence, or we might not have any source of information. Today, we witness the development of new media, which is the change process of the digital computer, as a result of technological advancement (Manovich, 2002). The Importance of Media Convergence It is significant because it combines content, communication technologies, and computer networks, resulting in the immediate transformation of many established industries, services, and work practices, as well as the birth of new forms of content. Lastly, traditional media has credibility that new media does not. Trolls, fake news, and bots detract from the credibility of digital media sources, which can flood us with unfiltered information. Traditional media does not exist in a vacuum. Instead, it is evolving in order to keep up with the dizzying pace of technological progress. It is up to us, both as consumers and professionals, to strike the perfect balance between credible, ethical, and timely news.
References:
How Social Media Has Changed How We Consume News (November 30, 2018) Retrieve October 5, 2021 https://www.forbes.com
Adapting tradional media into modern media (May 7, 2018) Retrieve October 5, 2021 https://www.linkedin.com
BY: ALIMORONG, CRUZ ALI