ABM is smart

ABM is decided before you go into your full ramp campaign. Don’t wast dollars with a half-life plan
Build something that will last. Build a 10 year scaling model and don’t leave it alone to rot.
Stretch every dollar now. Or never.

Marketing is expensive. Don’t think a post here and there is going to cut it. It all adds up why you ad up.
Debut with passion.
You cannot afford for your first hit to be your last.
If it is not broken, fix it. Or don’t. But change anyways. ABCD tstng.

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Know your audience
Define the pyramid
Remote
They are harder to reach than ever
Companies
This is the ticket so click it
You see that over there
Construction
ENR 2019 Top 400 Contractors
001-100 | 101-200 | 201-300 | 301-400
1 1 BECHTEL, Reston, Va.†
2 2 FLUOR CORP., Irving, Texas†
3 3 TURNER CORP., New York, N.Y.
4 4 AECOM, Los Angeles, Calif.
5 8 THE WHITING-TURNER CONTRACTING CO., Baltimore, Md.
6 5 KIEWIT CORP., Omaha, Neb.†
7 6 SKANSKA USA, New York, N.Y.†
8 7 PCL CONSTRUCTION ENTERPRISES INC., Denver, Colo.†
9 9 MCDERMOTT, Houston, Texas
10 15 DPR CONSTRUCTION, Redwood City, Calif.
11 12 GILBANE BUILDING CO., Providence, R.I.†
12 10 TUTOR PERINI CORP., Sylmar, Calif.†
13 11 CLARK GROUP, Bethesda, Md.†
14 16 STO BUILDING GROUP INC., New York, N.Y.†
15 21 HENSEL PHELPS, Greeley, Colo.
16 17 MORTENSON, Minneapolis, Minn.†
17 14 BALFOUR BEATTY US, Dallas, Texas†
18 13 THE WALSH GROUP LTD., Chicago, Ill.†
19 18 LENDLEASE, New York, N.Y.†
20 19 SWINERTON, San Francisco, Calif.
21 20 MCCARTHY HOLDINGS INC., St. Louis, Mo.†
22 25 JE DUNN CONSTRUCTION CO., Kansas City, Mo.
23 23 SUFFOLK, Boston, Mass.†
24 24 GRANITE CONSTRUCTION INC., Watsonville, Calif.†
25 27 BRASFIELD & GORRIE LLC, Birmingham, Ala.
26 22 HOLDER CONSTRUCTION CO., Atlanta, Ga.
27 38 MICHELS CORP., Brownsville, Wis.
28 33 PRIMORIS SERVICES CORP., Dallas, Texas†
29 30 DRAGADOS, New York, N.Y.†
30 31 TURNER INDUSTRIES GROUP LLC, Baton Rouge, La.†
31 26 ZACHRY GROUP, San Antonio, Texas†
32 36 CLAYCO INC., Chicago, Ill.†
33 34 AUSTIN INDUSTRIES, Dallas, Texas†
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Accommodation and Food Services Industry in the US - Market Research Report
https://www.ibisworld.com/united-states/market-research-reports/accommodation-food-services-industry/Procured
How to buy software
🗽
https://www.cio.com/article/3066823/gathering-and-managing-software-requirements-for-buying-or-building.html
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