Ace Costello entered Bluefield College and majored in Sports Medicine & Management. During his college years, Ace developed a deep insight into the music industry and business administration. The brand of Ace Costello launched in college, and his future destiny began to unfold. Ace Costello created and financed Swayzed World Official, LLC. A full-scale record label which encompasses music production, publishing, visual films, and artist development. Bluefield College inspired the music blueprint for Ace Costello and engineered a “Get Rich Or Die Tryin” business mentality.