This topic tends to be the biggest game changer for business owners as it was for me. I could write pages and pages about marketing tools, selling on social media, picking the right online networking groups but it really boils down to one very important fact. Business is built on relationships and connections.
Relationships are a two way street, and if you want a successful one with your potential dream clients/customers then it requires work. Sometimes as business owners we get so caught up in trying to get business we forget to get to know the person we're trying to do business with.
In order to get engagement, you have to engage. You have to be social on social media! Only five percent of your audience is viewing your content unless the algorithm flags your content as interesting. Here’s the deal, the more you engage, the more engagement you get. The more engagement you get, the more you maximize your visibility. The more visibility you get, the more you get to build relationships which equals more sales.
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