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1. Choose who you add.
Discord marketing is all about personalization—and they have a ton of options. You can control who is in your group(s)—much like a Facebook Group—but Discord offers even more customization beyond that. You can label members. Specific roles can be assigned to each member. Access to different channels within your server can be granted or denied based on roles.

Basically, you decide how you control the group as well as who you invite—and it’s a more private setting than platforms like Twitter, so you can target messages however you’d like.

2. Create Moderators and Tiered Groups.
Unlike some social media platforms (we’re looking at you, Facebook), with Discord, you’re not limited to just one group within your server. You can set up several text and voice channels, and you control access using the above-mentioned assigned roles.

There are different access levels to different chat groups, depending on if you’re an owner, admin, moderator, or member, and you’re able to plan with your team on one channel while engaging with your customers and prospects on another.

What’s more, you can create special groups for highly active members and niche channels for different departments—like a technical support group and one for Discord marketing.

Tiers and member levels make organizing and communicating across multiple channels seamless.

3. Promote your company’s values and exclusive sales.
While Discord users do tend to skew younger, they are typically smart consumers. Half-baked marketing schemes that fill social channels won’t work with them—they are looking for data-backed research and real value.

The key to building an engaged community for your business on Discord is by providing exclusive sales to community members. Discord enables this through its partner program.

A simple way to give away prizes or special discounts? Announce the launch of your new Discord channel and offer these incentives to the first 1,000 members. It’s a great way to lay the foundation, spark interest, and create an active community.

4. Host regular community events
Hosting regular events for your Discord community can be a great way to engage with your target audience and build brand awareness. Whether it’s a virtual happy hour, a live Q&A session, or a gaming tournament, hosting events gives you the opportunity to connect with your audience in a fun and meaningful way. Plus, these events can be used to drive traffic to your website, promote new products, or gather feedback from your customers.

5. Take advantage of their customer service.
More than 80% of consumers now use social media platforms like Facebook and Twitter to seek resolution for issues they’re having—and these customers spend more with companies that engage with customers on these platforms.

But Discord offers something that the more common social media platforms typically don’t; they provide customer service.

The ease with which members can reach resolutions fosters the community environment that keeps bringing customers back—and it’s one of the most effective ways to engage with prospective and current customers.

6. Moderate your community.
In addition to internal communications, you can also create a Discord server as a platform for moderated social discussion. Depending on what your target audience might want to discuss, you can create different channels and let your audience bond with one another.

You can create a text channel to discuss interests that seem relevant to your business and target audience, and you can even start a voice or video channel if needed.

The sky is pretty much the limit.

The best part: As your community grows, so will the popularity of your business. Word-of-mouth is extremely powerful for Discord marketing, after all.

7. Network with like-minded people.
Discord marketing isn’t just about building your community; you can also meet other like-minded individuals and businesses on different Discord servers.

Finding relevant servers is easy once you know what you’re looking for. From there, you’ll be able to meet other business owners and grab opportunities for collaboration—and you’ll be able to expand the reach of your products and services beyond your target audience

8. Share relevant industry content.
You can obviously use Discord to share your website articles and other updates from your industry—but it’s so much more than that. You can connect all employees on a single server and leverage their social media presence, too. They can share the articles on other Discord servers and their personal social media profiles to increase reach.

Basically, it makes your team subject-matter experts by default, and it will help you develop authority among your audience.

9. Post image-based content.
It’s not just about articles here; you can also post branded memes, GIFs, and screenshots to market your business.

Since it’s more like a chat app and it’s independent of any algorithm, whenever you post content on your business server—or the community server—every member will get it.

So, the more relevant and share-worthy the memes, the more interest in your business. On the other hand, if you post filler content (throwing something out there just to keep up a posting cadence), everyone will get that as well.

That’s why, on Discord, it’s key to focus on strong, relevant, and shareable content. There’s no posting for the sake of the algorithm on Discord.

10. Utilize bots and automation.
Bots and automation can be powerful tools for Discord marketing, allowing you to streamline your efforts and reach a wider audience. From automating message responses to sending targeted messages to specific users, there are many ways that bots can be used to improve your marketing efforts. Just be sure to choose a bot that aligns with your goals and audience, as using the wrong bot could have a negative impact on your marketing efforts.

11. Use Discord ads
Discord offers its own advertising platform, allowing you to reach a targeted audience with targeted messaging. Whether you’re promoting a new product, driving traffic to your website, or simply building brand awareness, Discord Ads can be a powerful tool for reaching your target audience. Just be sure to create high-quality, targeted ads that align with your brand and audience, as well as monitor your results to make improvements over time.

12. Monitor activity.
Much like Google Analytics, you can aggregate your Discord marketing data daily, weekly, and even monthly—and you can even export it for further analysis.

By doing this, you can figure out your audience’s geography, engagement with channels and other members, member retention numbers, and even where your server members are coming from.