who we are
we are a small business inside a small business
Black Onyx Boutique is located inside Selma Jewelry in Uptown Selma, NC. The owner of Selma Jewelry, Kim and her daughter, Logan, decided a few years back that they wanted to open a boutique inside their family business to bring in customers during their “off-season.” The boutique was originally known as “Logan’s at Selma Jewelry.”
When Logan graduated college she decided to take her career in a different direction and she interned for the summer at a larger company. After completing her internship, she discovered that small businesses are what she is passionate about. With a Bachelors of Business Administration degree in Marketing, she has decided to come back and join her family business.
The name “Black Onyx Boutique” comes from Logan’s background in the jewelry business and her love for her alma mater, Campbell University.
As she wears her black onyx class ring daily, she now feels that it represents not only her past at Campbell, but also her future at her family business.