About Me

I am a financial analyst turned branding & product strategist. I've helped big companies like Barclays, GSK and Experian bring new products to market using a principle I call Grow then Build.

My team exists to bust the myth of MVP. In fact, we’d go as far as to say that it’s a horribly inefficient approach to venture building. Instead, we take an unusual yet impactful method that has resulted in many successful launches and is now adopted in innovation & product teams around the world.

Outside of my work as a venture builder, I am currently obsessed with TikTok E-Com and Etsy SAAS/Digital Products. Swipe right to read more or follow me on Twitter below.