Founder & CEO Alex Martinez first entered the cannabis space as an entrepreneur developing a business plan and completing the license application process. Alex retained international cannabis consulting firm, 3C Cannabis, who is lead by CEO Nic Easley. Nic is highly regarded as one of the brightest minds in the industry on a global level. Mr. Easley became a partner in the venture and a business relationship grew. Alex joined 3C, since then, his knowledge in the field advanced dramatically and expanded into international markets.

Mr. Martinez was quickly recognized for his vigorous efforts, profound perspective, and unique talents, he is natural professional in the field of project management and an excellent communicator. His responsibilities would also include planning, organizing, and directing a diversity of client projects to completion. Alex is experienced in managing the many moving pieces and details involved in various

Amongst his most notable achievements, Mr. Martinez showcased phenomenal instincts, great talent, skill, knowledge, drive, great success, perseverance and considered a natural born real estate hunter, negotiated and closer. Alex handled all real estate services connected to commercial cannabis, including but not limited to, locating and identify suitable off-market real estate, vetting property for local and stage regulatory compliance, and negotiating desirable and highly favorable purchase/lease agreements limiting liability for clients and the property owner, which ultimately allows an applicant to apply for licensing to operate a commercial cannabis business in a specific market.