My journey so far...
I’m Claudia! I’m a graphic designer based mostly in Tenterfield NSW - or wherever I may be with my laptop! I love designing and illustrating. Having a creative outlet is super important to me and being able to do this while bringing client’s visions to life is a huge win, win.
I studied at Billy Blue College of Design in Brisbane while working in industry in a studio in Toowoomba. I decided I wanted to pair my creative brain with something slightly more intellectual to challenge myself further. My interest in eyes and glasses led me to dive back in to the world of university and study to become an optometrist.
So I’m part way though my optom studies and incredibly lucky to be freelancing at the same time!
Elise wanted to brand her new fashion company but also wanted to have her wordmark be free enough for when she branches out into other creative industries. So I illustrated her business name in a minimal, clean script font to keep it modern and versatile.
This was a logo I did during my studies that I absolutely loved designing and still remains one of favourite pieces. It was a mock park rebrand so we pulled branding from an old QLD herbarium flora record which was taken from the location.
G M Direct
G M Direct is a telecommunications company. The business had no brand but knew they wanted a clean, strong design that was easily recognisable - and of course used their accent teal colour!
Miss Rich MUA
This client wanted a logo that was defined by a shape but was still quite feminine. I create a texture to mask the hexagon so it would work in conjunction with the script. This allowed the strength of the rigid lines to be paired with softer elements for a more relaxed overall feel.
SPUN were looking to rebrand so that people would see the logo and there be a visual links between speech pathology and their logo. After deciding to go for a speech bubble we played around with it so it was slightly more fun - multiplying the outline and of course “spinning” the N!
LAYOUT DESIGN —
Sometimes it can be effective to play with the layout of text and symmetry as long as the overall flow and readability remains.
Business cards and letterheads are incredibly important for businesses! And having cohesion across your brand can really step up your professional appeal.
Word Doc Design
Some clients may need the same design but for 15 different sets of details. Others want booklets or proposal reformatted in word. I can help with the design side to give clients flexibility in an easy to use program!
Invitations, welcomes signs, place cards and seating charts are all super important when it comes to your special day. They can make such an impression.
Here’s some fun signage for a beauty and wellness salon. Super feminine, welcoming design that’s still strong and draws the eye.
WEB DESIGN —
Web design is one of my favourite areas of design, it’s the perfect balance - technical and creative.
Click the links to see the full site.
This site showcases the professionalism and quality horses and trainers of the Ballyoch Team, while providing a go to place for everything Ballyoch.
G M Direct Communications
A site designed for simplicity as navigating the world of communications sometimes seems anything some simple.
Some of the styles I draw in
Fine line hatching
Love a detailed yet simple look. This is by far my favourite style of drawing!
Super simplistic line art where I don’t join all the shapes and play with the negative space - gives a playful yet classy feel
Commissions available for your own photos! This was drawn from a photo of two of my beautiful friends. Great gift idea!
I also draw without using line and focus solely on shading with colour and creating depth.
Then of course I let loose and just sketch without worrying too much amount control.
Drawing in cartoon is always a fun challenge. This one was a client logo that I had so much fun with!