What’s special about our makeup line?

Founded by Aleczandra Celestino in 2021, this brand is one the newest makeup brands that is being talked about all over the internet. Aleczandra’s main goal was to create what she calls "evil-free" and "super ethical" makeup that wasn't just vegan but also harmless to both humans and the planet we live on. The result is way more than just makeup. Instead, it's a whole slew of makeup products that are always made with 10 ingredients or fewer: mineral pigments paired with botanical extracts like that of elderberry, plum seed, and moringa. In that exclusive ingredient club is also a handful of organic oils like the ones found in the brand's multitasking Balmies, castor and sunflower. And if that weren't appealing enough to your inner environmentalist, the packaging is plastic-free, too.