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Tips to BOOST Your LinkedIn engagement:

1. Use a personal profile as well as a business profile. If you are a business owner you can use your personal LinkedIn account to promote your business page. People want to connect and engage with other people and are more likely to follow a personal profile than a business profile. Personal profiles also get more views, which you can use to increase the visibility of your company page and generate more leads.

2. Proofread your copy. If you want to gain credibility and form a strong brand (whether business or personal), you need to come across as professional. LinkedIn is used for business connections and content full of spelling and grammar mistakes is not going to position you as an employable candidate. Some of the best apps to ensure accurate writing are Grammarly, WhiteSmoke, and ProWriting aid.

3. Engage with your connections. Liking and commenting is a great way to improve your engagement with your followers. If you provide useful insight and advice, people will want to connect with you. Providing value to others will help build mutually beneficial relationships.