Coiltured Roots is a UK based black-owned brand emphasising the beauty of type 4 hair. With first hand experience of the "struggles" of type 4 hair, Coiltured Roots derived from years spent gaining knowledge and (not to forget) experimenting with 101 products to see what works best for different hair types. The driving force for Coiltured Roots is not for hair growth, instead it's the notion of healthier hair for women and men that is of importance and central to Coiltured Roots.

The learning from Coiltured Roots' journey to healthier type 4 hair was the motivating factor to be in production of creating a product for women and men; adding moisture to your hair and bringing your coils back to life.

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