𝐃𝐄𝐒𝐈𝐆𝐍𝐄𝐑’𝐒 𝐁𝐀𝐂𝐊𝐆𝐑𝐎𝐔𝐍𝐃

My name is Nik Nur Adlina. Since I was a little girl playing dress up and carrying purses I knew I wanted to work in the field of fashion. Growing up, I always felt the need to look different. At a young age, I began to sketch garments with hopes that someday I’ll be a fashion designer, my clothing line will be popular and worn across the globe. My career goal, is to become a fashion designer. Make beautiful clothes for people to adventure and play in and create designs that are wearable for both genders . For me, fashion is an extremely innovative and artistic industry that allows people to express themselves through clothing.

𝐁𝐑𝐀𝐍𝐃 𝐂𝐎𝐍𝐂𝐄𝐏𝐓

𝐃𝐎𝐂𝐊𝐀 | is a unisex clothing brand of fashion in Kuala Lumpur. Enhance your appreance became the trademarks of the house. The brand concept of this company is unisex which is, it can suit both gender (women and men). Next, what is special about our brand is that the product per unit is limited. We only produce small quantities of garments. Besides that, our garment is going to come out with nude and pastel colours. The design itself is simple with detailing and the trend that we chose is classic street wear.

𝐏𝐔𝐑𝐏𝐎𝐒𝐄 𝐎𝐅 𝐓𝐇𝐄 𝐁𝐑𝐀𝐍𝐃

𝐰𝐞 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐮𝐧𝐢𝐬𝐞𝐱 𝐜𝐥𝐨𝐭𝐡𝐞𝐬 𝐟𝐨𝐫 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬

Unisex products are going to continue gaining market share. This move towards products are aren’t specifically tailored for men or women are taking precedence for a variety of reasons, looser gender barriers and continued acceptance of queer individuals, to name a few. However, what we’re experiencing as a whole are unisex products that help to blur the lines between the sexes and move forward in a more uniform approach.

𝐰𝐞 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐜𝐨𝐦𝐟𝐨𝐫𝐭𝐚𝐛𝐥𝐞 𝐜𝐥𝐚𝐬𝐬𝐢𝐜 𝐬𝐭𝐫𝐞𝐞𝐭𝐰𝐞𝐚𝐫 𝐜𝐥𝐨𝐭𝐡𝐢𝐧𝐠

Customer will always somehow feel restricted with their movement. They have to be poised and they need to act a certain way when wearing these pieces of clothing but urban clothing is meant to be fun. They can wear what they want when they want, and where the want it. They do not have to think hard on their next wardrobe because their style is based on what their personality is, not what others perceive their to be.

𝐰𝐞 𝐩𝐫𝐨𝐯𝐢𝐝𝐞 𝐧𝐮𝐝𝐞 𝐚𝐧𝐝 𝐬𝐨𝐟𝐭 𝐩𝐚𝐬𝐭𝐞𝐥 𝐜𝐨𝐥𝐨𝐮𝐫𝐬

Since it is trendy colour mode, the customer will never go out of trend since the colours is trendy for this era. Besides that, nude and soft pastel colours also easily can mix and match with the outfit. Moreover, manipulating colours in certain ways can even make others perceive someone as being more assertive, powerful, friendly or loyal.

𝐂𝐔𝐒𝐓𝐎𝐌𝐄𝐑’𝐒 𝐏𝐑𝐎𝐅𝐈𝐋𝐄

Our target market is composed of men and women, 18-40 years of age, with mid-range incomes. The target customer is very fashion forward and trend conscious, residing in an urban area.