We will remove user-generated comments and photos if:

- The comment is by a person under the legal drinking age, or a photo features someone who is (or appears to be) under the legal drinking age.

- It discusses drinking by anyone under the legal drinking age in a positive light.

- It portrays over-consumption or irresponsible drinking in a positive light.

- It endorses drinking while driving, operating any type of machinery, or engaging in other types of activity that requires concentration to avoid injury.

- It implies that drinking alcohol results in any type of medical benefits or aids a person sexually.

- It implies that any drink is good because it has a high alcohol content.

- It condemns anyone who chooses not to drink alcohol.

- It discusses drinking alcohol in relation to any type of illegal or anti-social behavior.

- It contains offensive language or gestures; or could be seen as offensive on the basis of gender, race, sexual orientation, religion, or culture; or is a personal attack on another user, individual or company.