Having an online presence has been a vital element of promoting your business and connecting with customers. Yet the Covid-19 pandemic has propelled the need for having an online presence further up every business owner’s priority list, as the world transforms and adapts to a hybrid way of living, working and shopping.
A businesses online presence can be defined by how easy it is to find the business when searching for relevant keywords online, or how many virtual ‘touchpoints’ a customer can interact with when wanting to find out more about your brand, products and services. If you have a good online presence, then you’ll be very visible on the internet and social media, making you far more ‘discoverable’ to potential new clients. Having an online presence is more essential than ever when it comes to building your brand, increasing your credibility and managing your reputation. If you’re not active online, sharing customer reviews and engaging with your audience on social media, you’re severely restricting how your new business prospects can learn about what you can offer. Regardless of which sector you operate in, adapting your marketing strategy to combine both online and offline can help you to seize the opportunities presented by the ever-changing digital world. Why reduce your audience and market, when we are just a call away. It’s benefits include:-
* Optimise your website for search engines and mobile
* Develop your content marketing strategy
* Use video as part of your online presence strategy
* Build a community – focus on brand purpose
* Increase your credibility – keep your online reviews up to date
* Measure return on investment (ROI) by setting clear objective
* Larger audience, easier accessibility and Trust