Everything E&C was created by two girls that we’re ready to be more responsible and mature. We’ve always wanted to create some kind of small business that was creative, useful, affordable, and trendy.
We started to think of all the things we were interested in. We thought of all the things that were popular and suitable for everybody.
Then we thought of jewelry because it was stylish. We thought to ourselves what kind of jewelry is popular. Then I remembered about the clay beads I got for my birthday from my aunt. We fell in love with the idea of clay beads. That’s when it took off.￼￼