The Ekurhuleni Beauty Pageants mission is to develop future leaders of our country and continent.
Both men and women , especially from previously disadvantaged communities from within the city of Ekurhuleni.

Our main objectives are to:
- Promote Leadership Skills, instill confidence and encourage community development.
- Train and encourage our young women to be active in creating positive solutions that work for everyone especially in persistent challenges such as gender based violence , teenage pregnancy and youth unemployment.
- It is by engaging in such initiatives that confidence is instilled and major opportunities present themselves.