Firxt Store is ideally placed to offer fashion accessories in the African market. The management team have the experience and competencies to deliver the targets they have set themselves.

Elizabeth Adebayo, founder, has vital knowledge and experience of business development, strategic planning and creating leads.

Mr Felix, cofounder, has developed significant expertise in leading a team, product design, financial control, advertising and branding..

The management team are committed to growing the business by providing excellent customer service and building a strong credible brand. This will be demonstrated through their trustworthy relations with customers and other stakeholders. The management team take their responsibility seriously and are committed to an ethical approach to business.

Firxt Store has a coherent plan for future success. It is well positioned to target young trendsetters and small retailers. The management team have provided a clear objective of becoming a worldclass store in the five year period. The financial targets have been shown to be realistic given the strengths of the business and its strategic position. The management team is driven to achieve the strategic goals. They have a clear plan of strategic stages to realise the potential of the business and generate healthy returns for all stakeholders.