About Us —

We eat, sleep, and breathe storytelling.

Do It For The Cocktail Culture, a Black women-owned business whose mission is to share Black stories and those of everyday people by way of spirits.

Stories lift up our spirits, root us in reality, and allow us to connect with one another, no matter what may be happening in our lives and in the world at large.

This is one of the reasons why Do It For The Cocktail Culture strives to help companies, individuals, couples, and brands connect with their teams, guests, or audiences with a well-crafted and thoughtfully-made drink in hand.

We specialize in storytelling through detailed custom-crafted or Black History-inspired “Cocktales” and “Cocktale” Hour experiences.

Our fun, educational, and impactful alcoholic and non-alcoholic beverages, cocktail classes, “Cocktale” kits, and events help to honor, celebrate, and raise a glass to our amazing honorees. We’ve made custom cocktails for birthdays, weddings, corporate events, and much more.

Meet The Founder

LaShana Daniels is a native New Yorker, Entrepreneur, and Events Manager with 10+ years of hospitality experience.

LaShana formerly worked for almost six years at Vibiana in Downtown Los Angeles, an award-winning special events venue founded by celebrity chef Neal Fraser and his wife, Amy Knoll Fraser.

In June 2020, she used her background in managing weddings, galas, and Emmy’s parties to launch her New York-based business which combines event planning, mixology, and sharing stories.