Hey brand owners. You've created your brand. You've even ticked trade mark protection off your to-do list. And now you're kicking back with some R&R - registration and relaxation. Don’t get too comfortable though. Because creating and registering a trade mark is one thing; brand management is another. This is where a little TLC, trade mark loving care, can go a long way. Here’s a guide to keeping your brand, and rights, nice and shiny.

Stanley Kubrick helped fake the moon landing. Walt Disney was cryogenically frozen. You can cure a hangover by drinking more. They say never to let the truth get in the way of a good story. In this blog post, we bust some myths and misconceptions around IP.

Branding is valuable to any business. Big or small. New or old. Product or service. It’s also a really creative part of a business. Names, logos, colours, fonts, pretty websites and social media content – everyone loves the front of house stuff. But investment in intellectual property (IP) protection for these brand assets often takes a backseat, we’re talking the nosebleed section. Here’s a guide to help you identify different trade marks and brand assets within your business.

Let’s have a D&M about the things you should consider when choosing a name for your brand and business. These tips will help you choose a name that you’ll love but will also help you avoid potential heartbreak and headaches down the track.

Good mail is a delivery from Net-A-Porter. Bad mail is a bill. Ugly mail is a cease and desist letter. And ugly mail tends to trigger two reactions: breaking out in cold sweats or losing your sh*t John Wick style. Here’s a general guide of what to do (and what NOT to do) if you receive a cease and desist letter.

Patent protection can be a complicated area of intellectual property (IP). But inventor and patent attorney relationships don’t have to be complicated. For any budding inventors and entrepreneurs playing at home, here’s some things to consider when engaging and working together with a patent attorney.