In 2015, our Founder Jess was tired of her 3pm afternoon sugar cravings and trying to navigate the “healthy” snacks that were available with their complicated ingredients lists, artificial nasties, silly claims and cardboard-like taste. All she wanted was uncomplicated, clever and satisfying snacks that helped her to thrive. Jess quit her corporate job, sold her car for cash and started hand rolling protein balls in her home kitchen. Let’s just say she hasn’t looked back since.