Jordan “Jay” Waddell, is an American music producer, entrepreneur & journalist, who’s worked on campaigns and projects with some of the world’s largest artists and brands.

Originally from Raleigh, North Carolina, he is a graduate of North Carolina A&T State University, member of Kappa Alpha Psi Fraternity, Inc., and currently resides in Orlando, Florida with his beautiful wife & daughter.

Jay is the Founder of a digital music agency, VALOR - inclusive of marketing, talent management, music production, licensing & e-sports - he also manages Cliff Savage, who’s song “Uber” has over 15,000,000 streams, and signed with Sony Orchard in 2019.

From placing music on ABC, Netflix, & VH1 - to hosting events at SXSW alongside The Source - speaking & leading panels at A3C, Jay continues to grow from his early days as a part of the production team “The Trackoholics”.