hermana agency is an influencer & tiktok agency founded by kayley reed. the agency has an exclusive and non-exclusive management talent roster of diverse creators including becca moore, sander jennings, kelly u and style crone.
in the past, hermana has worked with notable brands like some good news, girlboss, and calm.
as a creator herself, kayley has built an audience of 70,000 across social + podcasting platforms. after navigating the inequities of the rapidly growing, billion-dollar influencer industry, she set out to empower creators with tools to negotiate their worth. her passion for improving influencer industry standards led her to founding norm.
kayley has now launched her latest start up, norm., to help create a new standard in the creator economy. two key features, launching this spring, are an intuitive pricing calculator and a contract reader that instantaneously highlights key clauses, defines terms, and suggests industry standard redlines, so you actually understand what you’re signing, before signing it. 💫