About Hermana

your older sister in influencer marketing

hermana agency is an influencer & tiktok agency founded by kayley reed. the agency has an exclusive and non-exclusive management talent roster of diverse creators including becca moore, sander jennings, kelly u and style crone.

in the past, hermana has worked with notable brands like some good news, girlboss, and calm.

as a creator herself, kayley has built an audience of 70,000 across social + podcasting platforms. after navigating the inequities of the rapidly growing, billion-dollar influencer industry, she set out to empower creators with tools to negotiate their worth. her passion for improving influencer industry standards led her to founding norm.

kayley has now launched her latest start up, norm., to help create a new standard in the creator economy. two key features, launching this spring, are an intuitive pricing calculator and a contract reader that instantaneously highlights key clauses, defines terms, and suggests industry standard redlines, so you actually understand what you’re signing, before signing it. 💫

meet the hermana team

  1. Kayley Reed

    Kayley Reed

    Our last team member highlight needs no introduction, we all know the incredible Kayley! Kayley is our reina suprema — founder of Hermana Agency! She is our of our Leading Leo, a fiery, kind, and passionate leader for her team of air signs. Kayley’s Powerpuff Girl superpower is Super Achiever — between Hermana, @selfcaresunday, her Gilmore Girls TikTok account, and now norm.…that totally checks out. Outside of work, you can find Kayley drinking coffee, spending time with @rosetheragdoll, dreaming about LA, or watching Gilmore Girls (obviously).