WHERE THE REALITIES LIE; THE RETURN OF FACE-TO-FACE CLASSES

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We all value education, yet it does not merely rely on obtaining knowledge, their well-being, and welfare matter too.

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  1. NIGHTMARES WITHIN THE MODULAR LEARNING SYSTEM

    NIGHTMARES WITHIN THE MODULAR LEARNING SYSTEM

    Many students are expected to adopt distance modular learning because we still don’t have an idea when this global pandemic ends. We are taught how to have time management and practice being productive as distance learning greatly changed how the students live. It was different way back when students were in a face-to-face setting because it is something that they are already used to and familiar with. When different media outlets announced that we are now in a global pandemic, schools in the different countries also announced the cancellation of classes that unfortunately, turned into distance learning. At first, students were trying to keep up with the new normal but as time goes by, they are now slowly adapting to modular learning.

    It has now been over 1 year since the implementation of modular learning and I believe that there are still amount of students who are still not adapting to the modular while some already have. Those who already have are mostly keeping up now with the school activities. Because of the everyday modular learning, students tend to already realize what are the things that they need to have in order to not be left out by their teachers and classmates. Because of the adaptation to modular learning, students already know how to prioritize studies from the things that are not really meant to be prioritized and the importance of it to their academics. It was hard to adapt to this kind of new normal but we have no choice but to still continue what we started.

  2. THE REALITY OF MODULAR DISTANCE LEARNING SYSTEMS, PER SE.

    THE REALITY OF MODULAR DISTANCE LEARNING SYSTEMS, PER SE.

    THE REALITY OF MODULAR DISTANCE LEARNING SYSTEMS, PER SE.

    School and Education perform an important and fundamental role in forming the lives and future of the students. With that being said, teachers and educators are one of the most essential instruments in providing and dispensing excellence through quality learning. Nonetheless, due to the emergence of the Coronavirus, most commonly known as the COVID-19 an infectious disease caused by the SARS-CoV-2 virus, not just in the Philippines but globally, plenty of changes, alternatives, and transitions transpired in the educational system scheme. One of the many changes that happened is the manner of teaching that was enforced and implemented by the Department of Education.

    The continuously prevailing COVID-19 crisis has mandatorily obliged various educational systems to adopt and espouse alternative means instead of face-to-face learning. Several and education systems shifted activities through online learning platforms, to allow students to at least continue their education despite school closures despite the implementation of different rules and regulations that are supposed to be followed strictly during the pandemic. As stated by Bagood (2020), The shift in teaching and learning in schools towards modular distance learning made it much more arduous and complicated for teachers, admins, and school personnel in the path of ensuring high-quality education. That being said, the Department Of Education (DepEd) officers are substantially finding and adjudicating every possible way to address these problems and continue to persistently empower the teachers and their students to be more competent and productive despite dilemmas that the modular distance learning space obtains.

    At first, The very idea and just the concept of ​​studying or learning at home give students this uncanny and unearthly feeling of freedom and the amenity of being less coerced and impelled since they do not have to go to school every day, and just focus on acquiring knowledge and attending classes virtually. Nevertheless, On the contrary, this type of learning approach, particularly the modular distance learning course has a lot of ordeals and adversities, especially in its unprecedented system, per se.

  3. THE BLOOD-CURDLING IMPENDING RETURN OF FACE-TO-FACE CLASSES

    THE BLOOD-CURDLING IMPENDING RETURN OF FACE-TO-FACE CLASSES

    THE BLOOD-CURDLING IMPENDING RETURN OF FACE-TO-FACE CLASSES

    Reopening the school to face-to-face physical processes and interactions must be cautiously and thoroughly deliberated beforehand to ensure and guarantee the safety and welfare of teachers, students, admins, and school staff in levels, especially the regulations of physical distancing, mandatory use of face masks, and face shield, and being fully vaccinated that will serve as immunity and resistance to the highly infectious COVID-19 virus.

    As argued by Sarmiento (2021), The planning and implementation of various school health protocols within this COVID-19 pandemic should be corroborated, supported, and sustained by the unerring and factual data provided by different institutions. On December 11, 2020, the World Health Organization (WHO) officially published a catalog to help schools reopen and be carefully prepared and organize in case of a possible resurgence of COVID19. The World Health Organization quoted: The directory checklist is aligned and arrayed with and predicated on the existing varied WHO measures and guidelines with regards to the Coronavirus which addresses preventive health protocols regarding i) respiratory and hand hygienics labels; ii) distant socializing or physical distancing; iii) compulsory use of facemasks in schools; iv) ensured sanitation and ventilation of areas around the campus, and v) following subsequent procedures and policies to isolate anyone that catches symptoms of COVID-19 virus. These checklists will certainly be able to help authorities and school officials in assuring the security and protection of students and teachers in adherence and compliance to various public health protocols at this time of the pandemic.

    In the Republic of the Philippines, the impending opening of face-to-face classes has been aggressively and vigorously advocated by the, which backs the recommendation or proposal that is reportedly being reviewed by the Interagency Task Force (IATF). The arguments that favor the return of face-to-face classes are in all respects valid but are untimely and premature, these arguments and reasoning fail to take into consideration the reality of the ongoing pandemic that we are having in our nation. In different countries where the vaccination measures are greatly elevated, campuses and schools have reopened already, safely following the regulations and protocols in place. Yes, we are all in grave need of physical learning or face-to-face classes, but we have to accept the reality that our country is not ready for this kind of comeback system.

    REFERENCES

    Acala, M. & Castroverde F. (June 2021) "Modular distance learning modality: Challenges of teachers in teaching amid the Covid 19 pandemic." ResearchGate. Retrieved from: https://www.researchgate.net/publication/352746170_Modular_distance_learning_modality_Challenges_of_teachers_in_teaching_amid_the_Covid-19_pandemic

    Sarmiento C., Sarmiento P. & Tolentino Rina (2021, February 8 ). "Face-to-face classes during COVID-19: a call for deliberate and well-planned school health protocols in the Philippine context". Journal of Public Health. Retrieved from: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7928711

    World Health Organization (2020, December 11). "Checklist to support schools re-opening and preparation for COVID-19 resurgences or similar public health crises". World Health Organization. Retrieved from: https://www.who.int/publications/i/item/9789240017467

AD MAIORA SEMPER; To Greater Things

TRADITIONAL MEDIA FOR LIFETIME

HISTORY OF TRADITIONAL MEDIA

Traditional Media has been occurring for a long time now, and even the new generation of individuals up to this day are still using it as their form of medium to connect with people and to have information delivered to the public. According to the book entitled Introduction to Traditional Media, traditional media also uses and represents a form of communication through vocal, verbal, musical, and visual folk forms conveyed to a group of societies from one generation to another. They are indigenous modes that have served the population as a medium of communication for ages. It was used as a medium in rural areas over the years. Rural masses have been using this media for their different needs, such as social, ritual, moral, and emotional needs.

The Traditional Media also comes in different names in various regions of the country. In Andhra Pradesh, ‘Janapadam’ means a village, and ‘Janapadulu’ indicates villagers. They call the folk art forms of their villages the ‘Janapada Kalalu’ There are still many forms of art folks in India and, it represents the concerned people by giving them a look at their style, speech, music, dance, behavior, etc.

EVOLUTION OF TRADITIONAL MEDIA

These days, we can see how people are taking their time looking at their mobile devices to search for something on the internet. If we look at the past, we can notice how traditional media evolve to new technologies or media. From the Cave paintings from the Prehistoric Age, considered the oldest form of media, to opening computers to search for websites, email, blogs, etc.

As argued by Paper (2018), The Traditional Media started with these forms:

Cave Paintings (38,000 BCE) → Stone Tablets (30,000 BCE) → Rock Carving (30,000 BCE) → Smoke Signal (200 BCE) → Writing materials (150 BCE) → Traditional Paper (100 BCE) → Printing Press (1440) → Newspaper (1605) → Magazines (1731) → Photography (1826) → Morse Code (1835) → Telegraph (18430 → Typewriter (1874) → Telephone (1876) → Phonograph (1877) → Radio (1895) → Television (1927) → Personal Computer (1965) → E-mail (1972) → Mobile phones (1979) → Smart phones (1999) → Social Media (2004)

By looking at the given timeline, we can see how these mediums are used, by using a stone or operating a machine in the past years. It turned from a simple technology up until using the internet. In just one click, you can have the information you need. If we compare it to the media in the past years, we can also say that traditional media is one-way communication. But, New Media is a two-way communication where a sender can send a message to the receiver, and a receiver can message back to the sender. Old media can reach only a specific amount of people. Nevertheless, New Media can reach a large audience compared to old media as the public already have access to the internet and social media nowadays. We can see how Traditional Media is making a difference as years pass by.

TRADITIONAL MEDIA AS THE GATEWAY TOWARDS NEW MEDIA

The present would not exist without the choices made in the past. Traditional Media serves as the foundation and the gateway towards the formation of New Media. Without traditional media, new media would have no basis in formulating effective communication between the masses. New Media should capitalize on the strengths and improve upon the weaknesses of Traditional Media. Television shows, newspaper articles, and radio broadcasts serve as backgrounds towards formulating online platforms that offer similar content.

For example, in the context of social media marketing, while there are advertisements on television broadcasts, it is not personalized nor, does it target specific audiences. Through Social Media, there are customized ads that are projected towards target consumers of a said product. Another example would be audience interactivity. While television shows may show programs such as concerts, they don’t entirely interact with the audience. Unlike Social Media lives wherein fans could interact with the artists themselves.


THE TRANSCENDENCE OF TRADITIONAL MEDIA

Media blazed the trail for us to empower and influence our thoughts. That is the essence of living alongside the abundance of Traditional Media. Traditional Media maintains the role of being the highly credited and trusted derivations of news and information globally. The prevalence of its legacy features a glimpse of a gem. It shells out every bit of creativity and objectivity that one has in mind, which then provides knowledge in a different view or aspects that ultimately sustain the further prosperity of understanding and comprehension that the public acquires.

As stated by Noble (2014), The Traditional Media remains the most notable and eminent source for broadcasting and publication of knowledge and information to the general public. Insofar as it relates to the news, there will never be a substitute for a credible, factual, bona fide, and balanced narrative. It is evident to assert that the majority of the people nowadays are discovering and unearthing various news and information through the use of different social media platforms such as Facebook, Twitter, YouTube, and so forth, under the concept of New Media. The mentioned sites substantially provide information in descriptors and sound bites. Nevertheless, more often than not, individuals who are pursuing a profound and in-depth story will incontrovertibly proceed to traditional news media websites where realities rest. Given that the traditional media is still the most plausible and credible news source, they are also considered to be the central and fundamental base in transmitting or conveying brand messages, as they are instantly acknowledged by the public. Television, magazines, newspapers, and radio will always be apparent to anyone of any given age as they have been entrenched and established for decades and generations.

The Media is one of the primary sources of education, enlightenment entertainment, and information. It also functions as a sentinel to uphold and secure the interest of the public against disinformation and malpractice to generate public awareness. It arrays the agenda. It is obliged to exemplify the people and speak for them. The media's responsibility is to be unbiased, truthful, forthright, and objective at all costs.

According to AdoMedia, The Value of Traditional Media are thereby as follows:

BOOSTS CREDITABILITY AND LEVERAGE
The Mainstream Media coverage creates a halo effect wherein viewers and listeners confidently trust your mark and discern it presumptively and credibly. It seems as though the Media is operating to be one of the adherent proponents of what they are stating.

EQUILIBRIUM AND CONVERGENCE
All upright modernistic communication strategies ought to endeavor and achieve a balance between traditional and new media. In this manner, it ensures and guarantees a further reach for patrons and a greater perception of brand knowledge, as diverse target groups can access and obtain different forms of media.

REACH
While media dispersion throughout digital and social media is increasing and circulating, traditional media channels are more conceivably to have the greatest reach. Newspapers, radios, and televisions are mass mediums that the majority of the public has access to. So, consequently, it has a high mass audience coverage compared to other types of media platforms. It also possesses the heritage and legacy of people's generation that revolves their outlet for inquiries and analysis of current affairs within traditional media.

WHAT IF TRADITIONAL MEDIA DIED AND SOCIAL MEDIA TOOK OVER?

According to the Edelman Research conducted in 2019, Traditional Media is trusted twice over Social Media, with a 65% trust rating compared to 43%. If Traditional Media gets overtaken by Social Media, people’s trust in media will crumble.

If Social Media took over and Traditional Media had died, then there would be a surge of information, and it would require the platform owners to collaborate in regulating platforms. Anyone can post nearly anything on Social Media, and with the absence of traditional media, it would be much harder to distinguish between what’s real and what’s fake. It would also be problematic due to different government policies seeking to control the media. For example, Chinese policies in media are different from that of the United States, making it harder for the platform to operate in various countries. There would also be problems when it comes to how

Furthermore, it would also be less effective in terms of Marketing. Traditional Media and New Media are often used together to promote a specific product/service towards people.

WHAT IF TRADITIONAL MEDIA, DIDN’T EXIST AT ALL?

The absence of Traditional Media would mean that we would be stuck with communication methods and that by our today’s standard, it would be primitive, slow, and ineffective.

Given that the context of the media had not developed, our society would remain underdeveloped in terms of technological, societal, and international relations. The technology we will be using to communicate with other countries would not exist either, meaning slower communication and collaboration between countries. Communication, especially during a pandemic or any catastrophes, would be difficult. It would also affect the global economy, given that that marketing would not be as strong.

One observation would be that the more that the Media progresses, the more society advances too. There is not much progress during the prehistoric age since information dissemination and knowledge sharing are not well built, nor is it effective at all. Traditional Media is what paved the way towards mass communication. Without Traditional Media,
communication is a critical factor in the formation of our society. If we fail to move forward, breakthroughs will not happen, and we will be stuck in the past forever.

REFERENCES:

Noble, L. C. (2014, July 10). Five reasons why traditional media still matters. PR Week. Retrieved from https://www.prweek.com/article/1280795/five-reasons-why-traditional-media-matters

Adoni Media (2021, March 19). THE VALUE OF TRADITIONAL MEDIA | Adoni Media. Adoni Media | Our Experience, Your Advantage. Retrieved from https://www.adonimedia.com.au/the-value-of-traditional-media/

Paper, S. A. (2018, July 15). Evolution of Traditional to New Media - Salt and Paper. Medium. Retrieved from https://medium.com/@saltandpaper/evolution-of-traditional-to-new-media-9fd62b9a3098

Owen, J. (2021, September 12). Traditional Media vs. New Media. SEO Design Chicago. Retrieved from https://seodesignchicago.com/marketing/traditional-media-vs-new-media/#:%7E:text=The%20Difference%20Between%20Traditional%20Media,%2Dclick%20ads%2C%20and%20SEO.

Rafaeli, S. (n.d.). Interactivity: From new media to communication. Academia.Edu. Retrieved from https://d1wqtxts1xzle7.cloudfront.net/44162252/Rafaeli_interactivity-with-cover-page-v2.pdf?Expires=1634475860&Signature=BOT72JtHsrVk3pZnIKZFMP7jKabXZwdY0V6jM81e7YMN~THahStqNBOspq1L64BFMjnp9zu26-GohaTTfk4uyGPig3kgRiuzvdN9sh5BmoaJXjKvrHdhMhXe62U6fDhGglQrF7Yk8J9npA5RNT-F6AHQfgUB8HyVQzP09nj3RpFc6HGABpuD02Lv-gwX-LefSWMTrODDfA-S4KK4O63exmFgm~Hl4fpkiKGzvdFseRpDg0fcN8tIolmMyd2oCQooeTsOg7z3HYnydlZ01t7ne-7x5CI4niDlu29w1ESK-k97Vs2dqguDvIwF6GYGxq58e1y27jJPN~VVRsNVWoGNkg__&Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA

SAGE Journals: Your gateway to world-class research journals. (2003, May 2). SAGE Journals. Retrieved from https://journals.sagepub.com/action/cookieAbsent

Nierman, E. (2018, March 8). Can Social Media Replace Traditional Media? Linkedin. Retrieved from https://www.linkedin.com/pulse/can-social-media-replace-traditional-evan-nierman

Edelman: Traditional Media Twice As Trusted as Social Media. (2019, January 31). NewsMediaAssociation. Retrieved from http://www.newsmediauk.org/News/edeleman-trust-barometer-traditional-media-twice-as-trusted-as-social-media/220472

External link

Press Release: The Greatness Within Media

MEDIA SUPREMACY IN THE EMERGENCE OF COVID-19 PANDEMIC

HOW DID THE CORONAVIRUS START?

According to Bhargava (2021), Novel Human Coronavirus Disease (COVID-19), formerly named 2019 n-Cov, was first discovered in Wuhan, China. The coronavirus virus is named SARS-CoV-2, short for severe acute respiratory syndrome coronavirus 2 by the International Committee on Taxonomy of Viruses. They believed the virus to be a spillover of an animal coronavirus and it was later adapted to human-to-human transmission. The COVID 19 is the fifth pandemic after the flu pandemic in 1918. Because the virus is highly contagious and transmitted, the virus rapidly spread not only in China but also in the whole world and making it a global pandemic.

Not only the professionals but also people believed that the COVID 19 came from the bat soup in Wuhan, China. But the Wuhan market did not sell bats at the time of the COVID-19 outbreak, so the suspicion immediately fell on pangolins, which are being sold illegally in some markets in China. Experts say that some coronaviruses that infect pangolins are similar to SARS-CoV-2.

Scientists first discovered a Human Coronavirus in 1965. Its symptom is also the common cold. Researchers found a group of near-human and animal viruses and named them after their appearance.

THE SPIRIT OF MEDIA IN OUR LIFE

Technology paved the way for us to see a new set of horizons within our very eyes. In the continuous evolution of technology in modern times, can you survive without the use of it? Will you be able to wake up every day without actually applying the accessibility and practicality it bestows?

Anwar, Malik, & Raees (2020) argued that History revealed humanity came a long way from where it started. With the rise of technology in the universe, so is the advancement of our comprehensive skills and knowledge regarding the movements in our society. It is evident to say that the form of modernity that we are experiencing gives us a lot of perception to look through the topics that need to be addressed, and employing the different media platforms that we have, the circulation of news and information are prevailing.

Different media platforms connect us, people, in ways that we can’t even imagine possible before. It centers on social interactions and engaging ourselves with different podiums relevant to us. With that being said, the media renders us, not only the understanding and knowledge but also the awareness and apprehension that one must-have.

THE FUNDAMENTALITY OF MEDIA AT ONEROUS TIMES

COVID-19 is the Instigator, and Harbinger of unprecedented challenges in the lives of everyone in the entire world. Impacting economies, disrupting societies, and most importantly, taking away human lives. The change has reached the point wherein we are now under a “new normal” way of living.

With the infected, and mortality rates going on the rise, the importance of effective information dissemination around the globe will not only be helpful, but it will also be necessary to ensure everyone’s safety. This importance in spreading information is why one of the aspects of society is a key player against the pandemic, the Media.

As stated by Tang (2020), The Media is the primary source that is responsible for spreading important, and potentially life-saving information to the public. With technology that is as advanced as we have now, the circulation of news and information around the globe is now possible with the emergence of digital platforms, or new media, more prominently, social media platforms such as Facebook, Twitter, and Youtube. According to data presented by Statista (2021), With the decline in the consumption of Traditional Media such as TV, Radio, and especially newspapers, people have been turning to New Media due to its conveniences such as on-demand news and information searches.

Given that through Social Media, almost anyone can share information, it’s a different story when it comes to the reliability of the information that we can find online, due to the prominence of misinformation (false information) and disinformation (Intentional, deceiving information) (WHO, 2020). Many platforms, such as Facebook, have already improved their filtering systems, and have gotten an increase in independent fact-checkers to further help with the spread of important information (Facebook, 2021). Furthermore, there were also other approaches against the spread of fake news, such as educating the people and trying to block malicious sites that offer false information. Responsible Media Consumption is a must when it comes to knowing the information on the internet.

Getting COVID-19 is a major risk, it has shown again and again that your life will be at stake when you acquire the disease. The media has played a key role in informing the public of the dos and don'ts in the pandemic. It’s up to us whether or not we choose to follow. Prevention is better than a cure. After all, why have the disease and risk your life, when you can just avoid it. Getting COVID-19 is a major risk, it has shown again and again that it’s not just about your life that will be at risk, the lives of the other people around you will also be at stake when you acquire the disease, Stay informed and vigilant. Hopefully, by being responsible in this time of the pandemic, together, we can get back to what our life once was.

Media Will Prevail. Incessantly.

References

Anwar, A., Malik, M., & Raees, V. (September 12, 2020). Role of Mass Media and Public Health Communications in the COVID-19 Pandemic. National Center for Biotechnology Information. Retrieved from
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7557800/?fbclid=IwAR12lBODreOIIKU00YA91o-UHcjPphWQi2Enx_dTZ6yJxDFu6-_T89jd9vo

Bhargava, H. (2021). Coronavirus History: Origin and Evolution. WebMD. Retrieved from https://www.webmd.com/lung/coronavirus-history?fbclid=IwAR0v9f0U99SM6dg7B6UXcqA0dw6FmTDS9gRqBAOrA1cfobKbZJ59TD94h4A

Facebook Help Center. (2021). How is Facebook addressing false information through independent fact-checkers? Retrieved from https://m.facebook.com/help/1952307158131536

Statista Research Department (September 7, 2021). Time spent per day with digital versus traditional media in the United States from 2011 to 2022. Statista. Retrieved from
https://www.statista.com/statistics/565628/time-spent-digital-traditional-media-usa/?fbclid=IwAR2rYtFUbKWllSwzkCxZPOHh3w3G7Prx32sN3Hnp_x8K4xs4wr3K8eDBSO4

Tang, Q., Zhang, K. & Li, Y. (September 10, 2020). The Important Role of Social Media During the COVID-19 Epidemic. Cambridge University Press. Retrieved from
https://www.cambridge.org/core/journals/disaster-medicine-and-public-health-preparedness/article/important-role-of-social-media-during-the-covid19-epidemic/CF0B3DC60B5786AF65464F97253C6BA5?fbclid=IwAR0UswUaJoOkX16zohArbod8P274Xj0W4vkqTaHs41bvVJQJZaTQkQmexxw

World Health Organization (September 27, 2021). Fighting misinformation in the time of COVID-19, One-click at a time. WHO. Retrieved from: https://www.who.int/news-room/feature-stories/detail/fighting-misinformation-in-the-time-of-covid-19-one-click-at-a-time

ARTICLE WRITTEN BY:
Ann Mariel Salazar
Allyssa Lois Lubaton
Jann Harold Pena

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