Sex toys for this century —
Satisfaction, guaranteed - with the perfect sex toy chosen for you.
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Shop the collection —
Find your normal
Piper
The perfect blend of internal and external stimulation for deeper orgasms
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Frankie
A twist on the classic bullet vibrator... travel-friendly and to the point
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Quinn
A clitoral toy which simulates (great) oral sex
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Darcy
A g-spot toy with a few side hustles
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Flynn
A cock ring which helps to maintain stronger erections & provides stimulation to partners
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Charlie
A classic wand vibrator, with powerful vibrations and the ability to reach any spot
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Billie
A gentle, silky, flexible vibrator which fits in the palm of your hand
Shop nowThe Modern Guide to Sex —
The sex-ed you wish you had in school
The Modern Guide to Sex offers a 12+ episode video masterclass, laying everything bare. We'll be undressing topics a range of topics, from the typical to the traditionally taboo, including:
🌀 Understanding pleasure
🌀 Body, Self and Bedroom Confidence
🌀 Foreplay and Arousal Techniques
🌀 Achieving Better Orgasms
🌀 Masturbation and Solo Exploration
🌀 The Art of Great Vaginal Sex
🌀 Anal and Oral Sex
🌀 V-on-V and P-on-P Sex
🌀 Boundaries and Consent Skills
🌀 Fostering Better Relationships
Normal Journal —
Knowledge is power (and quite fun too)
Learn more about better sex, relationships, and health and well-being.
Better Sex
From learning about setting the mood, foreplay and types of orgasms, learn more about better sex here
Learn about Better Sex
Relationships
Find out how to communicate sex with partners and in relationships
Learn about Relationships
New Horizons
Looking to explore new horizons and build your sexual literacy? Look no further!
Learn about New Horizons
Health & Wellbeing
Discover ways of developing your sexual health and wellbeing
Learn about Health & Wellbeing
About Us —
Who are we?
Lucy spent a decade wishing for a trusted guide to make exploring your sexuality a bit easier - and when no one showed up, NORMAL was born.
As a certified sex coach, Georgia Grace has helped hundreds of clients one-on-one with overcoming their sexual issues. She works with NORMAL to educate our users on exploring sexuality and sex toys. She also educates thousands of people every day on Instagram and through her media appearances. Scroll to check out some of our commitments.
Sustainability
From compostable mailers to our trade-in device recycling program, sexuality and sustainability go together.
Check out our trade-in device recycling program
Equality
Every purchase contributes to a more equal future through a donation to Minus18, a great Australian charity supporting inclusion for LGBTQIA+ youth.
Learn about Minus18
Education
Knowledge is power, and we believe in providing sex education that empowers people at any part of their sexual journey
Read our Journal
Inclusion
We don’t assume that our users are heterosexual or cisgendered, and we try to make our language as clear and easy to understand as possible, so you don’t have to be a sex nerd to have a great sex life.
OH HEY, FOR BEST VIEWING, YOU'LL NEED TO TURN YOUR PHONE