Izabelle Nascimento

Brazilian living in NY, 29 years old, creating my own path to success. Graduate student in Humanistic/Multicultural Education. Fighting against social injustice, racism and all the ways oppression takes place in our society.
I decided to get into this business because I needed extra money, but now I see the opportunity of using it to build a better world! How? Teaching women how to be conscious about what they are using on their bodies, specially women of color. Here is why:

"On average, black women use more personal and hair care products than other women. And studies have shown that products marketed to African American women contain more toxic chemicals than those marketed to any other group. "
“Advocates say this is in part due to the nature of the products themselves, those used to smooth or straighten hair require more aggressive chemicals, as well as beauty myths perpetuated by society and institutional racism.“
Full Article
https://bit.ly/2zmu8Bw

Yes! This is a form of activism! We, women of color, have heard our whole lives that we should straighten our hair to be “pretty” so, to achieve that, we have been using all sort of chemicals that are harmful to our bodies.

I encourage you to take a look at my website and ask me any questions about the products! Here we are all natural!