Hello!
I'm Jehan Khaleda. You can call me Dida.
I'm a mother of 2, proud Javanese living in Bali, and a Marketing Ninja. Currently, I'm the Marketing Manager of Deus Ex Machina Indonesia and an occasional PR Consultant.
I'm obsessed with skincare over makeup and in a committed relationship with food. Oh, I'm not vegan, I'm a carnivore, and some call me a professional sushi eater.
I'm not wearing a tiara. I just bedazzled my horns and mastered the left hook.
I have been celebrating Bali life since 2012. My journey on this Island of Gods started from Melia Bali in BTDC, Nusa Dua, to Hu'u Bar in Seminyak; it was one of the most happening nightclubs in that era and continued to run my company PT Prima Media Asia, which brought the brand: Bali Tonight at the end of 2014.
Since then, I have been focused on campaign production and promotion while I was doing marketing consulting as a freelancer with a full-time commitment for years. It's all a progressive experience. In 2018, I worked for LYD Bali Group (La Plancha Bali, La Favela Bali, Attika Bali, La Laguna Bali, La Brisa Bali, and LYD Bali Organic) before the M. Group.
My responsibilities as Group PR & Marketing Manager, leading the team in all marketing-related (and covering PR scoop at once) for Bali's top brands and International brands, which included brand positioning, executing campaign strategy, and delivering strategic marketing leadership to add revenue, define and refine corporate brand recognition.
👩💻 Want to know more about my story or how things are going in Bali?