About

All-natural beauty by an all-natural girl

Joshica Kiah Craig is a wife, mother, Air Force veteran, author and CEO of JOSHICA BEAUTY. Created in Los Angeles, California, Joshica began JOSHICA BEAUTY with a purpose-driven mission: to encourage black women everywhere to not only embrace their natural hair but love their natural hair and begin living unapologetically. Featuring a luxurious line of 100% natural hair care, soaps, and body oils; the JOSHICA BEAUTY line is designed to enrich and nourish natural hair, moisturize the body, and empower the mind.

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Rose Glow Luxe Body Oil

My Top Picks

My top recommendations

Exquisite Hair Oil

Exquisite Hair Oil is a natural and effective solution for promoting hair growth. Made from a blend of nourishing oils, it penetrates deeply into the scalp to stimulate hair follicles and encourage healthy growth. This oil is rich in vitamins and minerals that help to strengthen hair, prevent breakage, and improve overall hair health. With regular use, Exquisite Hair Oil can help you achieve longer, stronger, and more beautiful hair.

Rosemary + Grapefruit Lime Curl Softening Cream

The Rosemary Grapefruit Lime Curl Softening Cream will not only add moisture, it softens dry natural hair, increases your hair's manageability and promotes strong, healthy hair growth. This luxurious cream is blended with rich botanicals and essential oils that provide intense hydration and increased natural hair growth.  Grapefruit oil helps to strengthen the hair while Lime essential oil enhances hair's natural shine. The stimulating and revitalizing properties of Rosemary extract help to improve blood flow to both hair and scalp while replenishing and nourishing dry damaged hair. Designed for a tighter, thicker type-4 curl. The soft cream allows you to easily detangle tight curls leaving your natural tresses super soft and defined.

This amazing curl cream is a fan favorite and was featured on VOGUE.com!

Coconut Brazilian Mango Shea Hair Butter

Coconut & Brazilian Mango Shea Hair Butter is a nourishing hair oil designed for afro natural hair textures. This blend of premium oils will help your natural hair retain moisture, promote hair growth, and give your hair a healthy shine. The light and luxurious feel of this amazing shea butter blend will melt into your tresses and leave your hair with the sweet aroma of fresh tropical mangos. The exotic mango butter along with avocado fruit oil helps to replenish dry, brittle, and thinning hair leaving you with conditioned, nourished, healthy-growing hair. 

Featured on GLAMOUR.com

My YouTube Channel

@joshicabeauty

Celebrating Black natural hair and selfcare

About JOSHICA BEAUTY

Joshica

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Embracing Your Roots

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