All natural beauty by an all natural girl
Joshica Kiah Craig is a wife, mother, military veteran, CEO, and author of The Strength of Your Strands. Created in Los Angeles, California, Joshica began Joshica Beauty with a purpose-driven mission: to empower black women everywhere to not only embrace their natural hair but love their natural hair and begin living unapologetically black. Featuring a luxurious line of 100% natural hair care, soaps, body oils, and lip products; the Joshica Beauty line is designed to enrich and nourish natural hair, moisturize the body, and empower the mind.
Natural Hair Book
Journey to natural
My Top Picks
My top recommendations
Rosemary + Grapefruit Lime Curl Softening Cream
The Rosemary Grapefruit Lime Curl Softening Cream will not only add moisture, it softens dry natural hair, increases your hair's manageability and promotes strong, healthy hair growth. This luxurious cream is blended with rich botanicals and essential oils that provide intense hydration and increased natural hair growth. Grapefruit oil helps to strengthen the hair while Lime essential oil enhances hair's natural shine. The stimulating and revitalizing properties of Rosemary extract help to improve blood flow to both hair and scalp while replenishing and nourishing dry damaged hair. Designed for a tighter, thicker type-4 curl. The soft cream allows you to easily detangle tight curls leaving your natural tresses super soft and defined.
This amazing curl cream is a fan favorite and was featured on VOGUE.com!
Coconut Brazilian Mango Shea Hair Butter
Coconut & Brazilian Mango Shea Hair Butter is a nourishing hair oil designed for afro natural hair textures. This blend of premium oils will help your natural hair retain moisture, promote hair growth, and give your hair a healthy shine. The light and luxurious feel of this amazing shea butter blend will melt into your tresses and leave your hair with the sweet aroma of fresh tropical mangos. The exotic mango butter along with avocado fruit oil helps to replenish dry, brittle, and thinning hair leaving you with conditioned, nourished, healthy-growing hair.
My YouTube Channel
Celebrating Black natural hair and selfcare