Juan Diego Pantejo

Brand Designer & Quiet Ranter

But I’m here to help you shift your business from “basement-arts-and-crafts” to “the GO-TO of (insert your location here).”

Throughout all the small businesses I’ve come across, I’ve seen one recurring pattern: most of their owners have a “small-business mindset”.

And it’s ruining their branding!

Most importantly, it’s keeping them from standing out among their competitors.

A brand is not a logo, it’s not a website, it’s not what you say you—or your business—is; these are all just tools to set things up.

BUT ULTIMATELY, a brand is not what you say it is, it’s what they say it is.
I’ll help you extract an undiscovered brand from your business, or at least polish what you already have.

Helping you position yourself to get what you hope others will say about your brand, but also—and arguably more importantly—to get what others like you to say the same.
Personality type (MBTI):

Influential read:
Spiritual Combat by Lawrence Scupoli | Gulag Archipelago by Aleksandr Solzhenitsyn

Favorite listen:
Chris Do/The Futur | The Most Reverend Venerable Fulton J. Sheen | Jordan B. Peterson | Hitting The Mark by Fabian Geyrhalter | okay I’ll stop lol.

Favorite past time:
Writing, Dancing, Meaningful Conversations.

Work With Me

If your brand doesn’t have any superfans, or if it’s just your mom, you haven’t impacted your customers enough

Look at apple or Tesla; literally anything they sell will be bought, and that’s because they have superfans that not only resonate with them, but who believe, in every fiber of their being, in the message and purpose of their brand.

Abraham Mazlow theorized that all of us have intrinsic needs that have to be met to be able to live a fulfilled life.

And while your business might fulfill the Basic-needs, or maybe even the Psychological-needs of man, if you want to really give your customers something to talk about at thanksgiving, your brand has to aid must aid in meeting man’s Self-fulfillment-needs.

here are a few familiar brands who help their customers, *ahem*, their superfans live a fulfilled life.

Apple caters to those who need simple, intelligent, and user-friendly aspects in their life.

Nike caters to those who need motivating, youthful, athletic, maybe even iconic aspects in their life.

Patagonia caters to those who need a moral, sustainable mindset, long-term, and eco-friendly aspects in their life.

Coca-Cola caters to those who need a social, sharing, surprising, connection aspect in their life.

It’s time to take your place among the apples and the googles of the world.

Okay, that’s a bit of a stretch.

No, a lot of stretching. Let’s at least get you some superfans.

And to do that, your brand needs to fill a character aspect gap.

So your customers higher needs can be helped filled.

Before going for a random designer that you might pay to make your brand unclear, you should focus on the why of your brand designs before going in for an uneducated guess.

Now it all depends on what your business needs and what your objectives are, but these are what typically get from working with me:

-Brand Strategy

-Brand Design

-Website Design


All in one project.

But it’s different for each business and brand that I work with so it really all depends on your specific problems and needs.

Send me an email and let’s get on a discovery call!

Email me at juandiegopantejo@gmail.com