How can I help you elevate your brand?

Pssst…Your confidence is showing

I’m Karlie and I’m a luxury brand representative, as well as a professional copywriter.

Overall - Words are my specialty.

Copywriting is the art that connects your audience to your message.

I’ll be your word worker / storyteller. The goal is to make a personal connection with your ideal clientele - that’s where I come in. I take your unique brand voice + products, and create marketing for your needs.

What are my specialities?
• emails
• product descriptions
• landing pages
• sales pages

My mission is to instill confidence in your brand, so your clients can feel their confidence radiate. I aspire to empower others.

What are luxury brands?
• Beauty
• Aesthetics (med spas)
• Travel
• Fashion
• Lifestyle

I’m both the customer, leader, and representative for a variety of luxurious beauty avenues. It’s my passion and my forte.

Which is why I decided to make copywriting for this niche my professional career.

My goal is to help you turn window shoppers, page visits, and prospects, into paying customers who have earned your trust.

Let’s get in touch!

Who am I?

Meet the girl on the other side of the screen.

You can say it started when I was in elementary school when I wrote a comic book about what I imagined middle school life was like. And then high school when I wrote poems for my heart broken friends.

Dramatic, I know.

But writing has always been my outlet.

Hey, Karlie here. I’m a wife and mother to be. Over the years, I’ve experienced different forms of marketing, and fell in love with the art of writing.

I’m sassy, spunky, and not everyone loves my style - but those who do…do (see my personal blog link below for a taste of my thoughts and my pregnancy journey)

I was introduced to the sales aspect of med spas and online beauty brands and fell in love. It was all so glamorous, and I knew I wanted it to be a part of my career.

After years of managing businesses, I’ve expanded my passion for beauty to all over luxury and thus Sassy and Driven Copy LLC was born.

I love the strategic part of guiding peoples emotions through the magic of words.

Marketing is a huge part of me, but it’s not all of me.

But I’m also a girl who loves exploring the world, shopping, and Bravo TV. My husband is my best friend on the planet, and he spends his days saving lives as a paramedic. Together we build our dreams and cheers Chardonnay along the way.

Personal Blog: Sassy but Relatable

Learn some more…

Lover of beauty, remember?

I admire confidence. I love helping people uncover layers of themselves that they never knew existed.

Before I founded S&D Copywriting, I fell in love with owning my own sparkle - this came from a beauty company that helped me uncover a Karlie I never knew existed.

Feeling self conscious about what you see in your reflection is draining. No one else may notice what you’re frustrated about…but YOU do.

My hair was a trigger. And I couldn’t find a solution.

Until I did.

I’m stubborn, naturally. So when I was told I needed to change products in order to be happy, I didn’t budge.

Then I caved.

It was a love story. I loved the products. Then I hated the transition (imagine detoxing years of mistakes on my hair). Then we made up because progress was happening, so we stayed together.

In life, people quit anything because of lack of trust and patience.

I didn’t quit this. My hair was my gold. I had proof. I was walking advertisement for this brand…

So why not benefit?

I partnered with them and now I share glorious results and transformations with men and women all over the planet.

Everyone deserves to be pampered, so I customize products for my customers - because I care.

Know your worth, queen.

Slay that reflection.

Let me pamper you
Free mentorship

I believe in you, your brand, and your potential

And you should, too

How can I help your radiance?

Lets uncover that confidence

OH HEY, FOR BEST VIEWING, YOU'LL NEED TO TURN YOUR PHONE