Passionate. Creative. Professional.
A passionate and creative individual with a drive to make a difference.
Recently graduated Magna Cum Laude from Quinnipiac University with a BA in Advertising, Integrated Communications, and Marketing. Currently enrolled in a graduate program at Quinnipiac University to obtain my MS in Social Media Public Relations.
Adobe Suite: I am proficient in Adobe Photoshop, InDesign, Illustrator, and Premiere Pro. I utilize these platforms when creating strategic campaigns with visuals, infographics, and other design elements. When designing print materials and social media images, as well as editing photos for branding purposes, I use Photoshop. I use InDesign to create, format, and design digital campaign booklets for my strategic communication courses. Illustrator is helpful when I am creating logos for brands and designing textual styles. I use Premiere Pro to edit versions of high-definition video clips for promotional video creation.
Microsoft Office: I am proficient in Microsoft Word, PowerPoint, and Excel. I use Microsoft Word to create print-ready designs and mockups, generate detailed graphs to provide better visual illustrations in data representation, and to proofread and edit professional documents. In PowerPoint, I present data and information using animation, images, video, and audio for professional presentations. I use Excel to visualize and analyze information to solve business problems with advanced data applications.
HTML & CSS
Hyperlink Text Markup Language & Cascading Style Sheets: I create advanced, responsive, and optimized web applications with my knowledge of these coding languages. More specifically, with my understanding and knowledge of HTML and CSS tags and elements, I can create the foundation and structure of a website as well as control all design-related aspects; including colors, layouts, and fonts.
WordPress: I create websites, blogs, and applications with high ranking search engine optimization using WordPress. I specifically enjoy using WordPress plugins to help websites meet their needs, by adding online stores, galleries, mailing lists, and more.
Social Media Content Creation
Social Media: I manage multiple social media accounts across various platforms. I post relevant and creative content to communicate and engage with the public. I am proficient in social media targeting and communication, and engaging customers and target prospects on social platforms while leveraging influencers.
Social Media Marketing & Management
I am experienced in analyzing metrics, identifying trends, and optimizing performance. I use the data I gather via social listening to analyze how consumers and prospects feel and what they need from brands. My goal is to have confidence in the data I am looking at, so I need a comprehensive and extendable social analytics effort to ensure I can keep up with the latest demands. By understanding the data, I can 'optimize' the data and seek all opportunities. Effective social media marketing is about much more than just posting. It’s about understanding your audience. It’s about creating a strategy. It’s about recognizing opportunity and executing when it counts.
Strategic Communication Campaigns
Fisker Inc. Strategic Communication Campaign
California-based Fisker Inc. is revolutionizing the automotive industry by developing the most emotionally desirable and eco-friendly electric vehicles on Earth. This advertising campaign aimed to raise awareness and generate excitement about the launch of the Fisker Ocean EV in 2022.
Green Jeans Fashion Line & Marking Plan
Green Jeans focuses on quality, stylish and sustainable denim clothing while committing to leave as little impact on the earth as possible. This fashion marketing plan outlines a description of the fashion line, customer analysis, competition analysis, market research and trend forecasting, design, manufacturing and supply chain, channels of distributions, and sales and marketing.
Indian Motorcycle Advertising Campaign
This Indian Motorcycle Advertising campaign strived to promote the American heritage of Indian Motorcycles and increase exposure of the brand. It aimed to emphasize the intense American history behind the Indian Motorcycles. The campaign is integrated, patriotic, and historical.
Study Abroad Travelogue
Throughout my semester abroad in Australia, I met new people, traveled new places, and experienced new things. But my travels and adventures were more than cool photo opportunities and checks on my bucket list. I learned not only about the world we live in and the people that populate it, but also about myself. This travelogue documents my experience studying abroad in Australia as a mindful traveler and global citizen.
Tinder Rebranding Campaign
The vision of the "Keeping Confidence Afloat" Tinder rebranding campaign is to transform Tinder into a trendy, yet comfortable platform that can be widely used and accepted. Through the newly created College Ambassador Program, we hope to encourage Gen Z to explore their social scene confidently using Tinder.
Visual Design Portfolio
My visual design portfolio showcases my various designs, logos, and other digital illustrations I created using Adobe Photoshop, Adobe Illustrator and Adobe Indesign.
Lydia's House Print Materials
Lydia's House is a transitional housing program in Eastern Missouri for abused women and their children. I designed an informational brochure about Lydia's House to help inform and educate the public. This brochure features information about what Lydia's House is, the programs and services they offer, a testimonial from a resident, contact information, and donation opportunities for those interested in helping combat domestic abuse.
ESystem Solutions Website
As a website designer and developer intern at eSystem Solutions, I was responsible for creating a new and improved website. I designed the layout for the website and wrote the HyperLink Text Markup Language and Cascading Style Sheets code for each page of the site.
Public Relations Campaign
The Elder Advocacy Center is a company designed to assist the families in finding the best care for their aging parent. By partnering with successful elder care organizations, a communication plan was created, social media accounts established, a website created, and target audiences identified and analyzed. The campaign aims to help The Elder Advocacy Center become a successful, well-known and trusted company.
Bubly Brand Positioning Campaign
The rebranding Bubly campaign focused increasing brand awareness, increasing sales within the flavored sparkling water market, promoting recycling habits with the target demographic, and promoting the Bubly brand with happy and joyful messages.