I am the heart behind Lateez Confections and a cake artist with over 10 years of hands-on experience crafting beautiful cakes and empowering bakers.

I started Lateez Confections as a passion project, and over the years, it’s become so much more than just cakes. From crafting beautiful cake designs for life’s special moments to sharing what I’ve learned with aspiring bakers — I’ve been on both sides of the journey.

After years of running a physical cake shop and teaching onsite, I’ve now shifted focus to a more flexible, fulfilling model:

✨ Affordable Custom cakes for special moments
✨ Easy-to-follow baking tips and tutorials for bakers
✨ Supporting fellow bakers who want more income, freedom, and clarity by helping them grow their skills, confidence, and income online

My mission? To help you celebrate life’s precious moments with style, bake smarter, build with confidence, and create a life you love whether you’re ordering a cake or growing your own brand.

Thanks for being here and I’d love to connect with you, whether you’re placing an order or learning to grow your own baking brand!

💬 Let’s talk cake, growth, and all things sweet.

❤️
Lateefat