About Us

Hi! Judy here, founder of LFHM.

LFHM [il-fihm] in Arabic means “perception,” “understanding” and in our case, “insight.”

We are the leading, retail focused and personalized boutique Consumer Insight & Culture consultancy to brands and media agencies alike. We aggregate first-hand qualitative feedback from the ones who mean the most—the end consumers. Think of us as your Eyes and Ears into the consumer psyche.

LFHM uses primary and secondary research to help brands leverage their hidden wonders and strengths. We uncover the deep, intangible truths; hidden gems that are key to fostering meaningful client relationships.

Our mission?

To help you craft out-of-this-world, meaningful & profitable relationship-building strategies, marketing campaigns and product innovations to stand out amidst saturated markets. Together, we embark on a mission of decoding cultural trends and consumers’ needs before they even know they have them.

For more information about the services we offer, methodologies we use and more, please visit our website soon <currently under construction>.