Customer Engagement and Growth Study: Photography Business

Conducted research utilizing UX methods of semi-structured interviews, usability testing, and surveving to identify significant factors for customer engagement and growth within a photography business; developed detailed customer journey maps and a persona, turning data into insights and designing a solution for the stakeholder's business goals.

Grocery Access for Low Income Seniors

Course project for COID 332: Analytics for Design:

Implemented a plan of research, contextual interviewing, survey distribution and analysis, to develop and ideate possibilities in regards to grocery access for low-income seniors. Gathered data from over eighty participants along with a key informant within the local community, turning data into insights and designing a solution.

Cashier Retention Study

Final course project for ANTH418: Research Methods for Social Scientists:

Conducted purposive sampling, utilizing methods of surveying cashier participants, behavioral observations by scan sampling and focal focus, and a semi-structured interview with a key informant; studied one grocery store with a high retention rate, in turn, to identify insights to the most significant factors which lead to that retention.

Elicitation Technique Study: Importance of Social Media

Course project for UX367: Just Enough Research:

Conducted a closed set, card-sorting elicitation technique study; ten participants engaged by sorting “importance” for four different social media platforms, gaining insights on their perspective, their definitions of importance in relation, along with their view on social media’s impact.

Diary Study: Phone Usage

Course project for UX367: Just Enough Research:

Conducted twelve self-ethnographic diary entries detailing time, location, and reason for phone use. Through analyzing the gathered data, insights of visual stimuli and its impact were discovered.

Brand Logo Design

Designed brand logo design based off criteria for a brewery company with the target audience for adult single’s. Design includes three mock-ups of product brand placement.

App Design

Designed mock-up for interactive app; Vacation Finder would allow participants to tailor the type of vacation they are seeking. By answering a questionnaire, participants would be given results including various resources and information about their perfect vacation.

Step-By Step Instagram Carousel Design

Designed a step-by-step guide for writing a song, utilizing several slides in the Instagram carousel format.

Brand Logo + Website Design

Designed interactive website based off criteria for creating a novelty gym brand. Includes mock-up membership information, event listing, donation portal, email sign-up, etc.