About Me

Rachel

Rachel Davies-Lue Shue is a Trini-Canadian Fashion Designer and Illustrator. She is the founder and Creative Director of Lue Lue Belle, a Ready-to-Wear Womenswear brand.

Rachel has always loved art and working with her hands. At age 12 her artwork was
chosen to be in The University of the West Indies (UWI) Seismic Research Center's
2011 Calendar for the month of May.

In 2016, she graduated from The International School of Port of Spain (ISPS) in Trinidad receiving a High School Diploma with honors. While at ISPS, she was a member of the National Honor Society (NHS) and the Environmental club. Rachel also did Advance art in her senior year of High school.

She began her fashion journey attending the Caribbean Academy of Fashion and
Design (CAFD) at The University of Trinidad and Tobago (UTT) in 2016.

In 2019, her Junior Thesis Collection won 1st Place for the Designer Critic Shaun Griffith-Perez Award for the sustainable and unconventional theme of "Recycle Glam". Rachel was one of the few students to have her junior thesis collection "Ocean Trashion" displayed in the Fashion District at Carifesta 2019. Rachel received her Bachelor of Fine Arts (BFA) degree, Summa Cum Laude, in Fashion Design, from The CAFD at UTT in December 2020.

Since the pandemic hit Rachel has shifted her focus from garments to face masks. She has also dabbled in her other creative outlets/passions eg: Fashion and Fine Art Illustration and Knitwear. With focus on Portrait, flora, and fauna fine art illustrations using watercolour, marker, pencil, pen, and digital art.

About the Brand

What our Brand stands for:
Sustainable, Affordable, & Quality Style
Mission:
Lue Lue Belle strives to breathe new life into the womenswear market through budget friendly, enchanting garments.
Sustainability and Transparency are our brands watchwords.
Vision:
To be a brand that is socially responsible and environmentally conscious that caters to all women while still being fashionable and affordable.

Lue Lue Belle is a design house that specializes in women's wear, Prêt-à-Couture clothing which is ready-to-wear clothing with high end Finishes (Hong Kong seams/hems, French seams, etc.) Our brand aesthetics can be defined as very girly but with an edge. It can also be described as modernist, Futuristic, and glam. Our designs play with color and the balance of minimalist and maximalist elements.
We also pay homage to our Caribbean roots through our designs, putting a unique and modern twist on Caribbean fashion. Taking inspiration from our melting pot and rich cultural background making it modern and ethno-futuristic. Our brand covers a wide variety of style aesthetics. We cater to a woman who dresses based on her mood, Women in the current Zeitgeist have more than one style aesthetic. One day she’s edgy and the next day she’s whimsical.

This websites purpose is to Showcase my best body of work from my Bachelors of Fine Arts in Fashion Design to present day.

X-Treme Fall/Winter Collection

The inspiration behind this collection is extreme winter sports like Skiing and Snowboarding.
My target customer/face of the Collection I envisioned, Kendall Jenner. For this collection specifically we had to chose a design house to act as the Creative Director and design a Collection for them, making sure to pay attention to the Brands signature design aesthetics. The Design Label I chose was Karl Lagerfeld, which is a label that’s targeted to a younger audience than Chanel with similar design aesthetics but in a more playful and youthful way.
I also played with Karl’s and his cat’s (choupette) signature caricature wearing snowboarding gear on various hoodies and tees in the collection.
The Colours of this collection are Yellow, Red, Blue, Grey and Black. The Body colours are Grey and Blue. The Accent colours are Red and Black. The Pop color is Yellow.
Layering was a main element in this collection. The fabrication used in the collection are tweed, denim, pleather, polyester, feathers, and fleece.

Girl Boss Autumn/Winter Collection

The inspiration behind this collection is a women who is a self-proclaimed Girl Boss, a women who marches to the beat of her own drum, a rebel without a cause. I was also inspired by Victorian style dressing taking elements like ruffled hems, lace, and jewels and making it modern. My target customer/face of the Collection I envisioned, Camila Mendes who portrays Veronica Lodge on the CW series Riverdale. For this collection we had to design for our own fashion house.

The Colours of this collection are jewel tones of Green, Red, Purple, Blue, and Black. The Body colours are Black and Red. The Accent colours are Blue and Purple. The Pop color is Green. Layering was a main element in this collection. Skirts and dresses layered on top of stockings, and tops layered over turtlenecks. The fabrication used in the collection are knit, lace, mesh, pleather, polyester,and chiffon. I enjoyed playing with sheer fabric and combining it with solid knit fabric.

Girl Boss Moodboard

My 12 Finished Illustrations for my A/W Collection Girl Boss.

Witching Hour A/W Collection

My Autumn/Winter Collection Witching Hour is inspired by the modern witch, a woman who is a bold self-empowered feminist. A woman who is in tune with her spirituality, the nature that surrounds her and the universe. The modern witch is into crystal healing, cleansing, astrology, tarot cards, meditation, mindfulness,and self healing/self love.

The modern witch archetype is a part of the current zeitgeist. With Tv series like Chilling adventures of Sabrina, Good Witch, Charmed, The Order, and The Witcher to name a few. It seems like once again pop culture has brought witchy stories to the forefront.

The Colours of this collection are Purple, Black, Grey, Silver, and Gold. The Body colours are Purple and Black. The Accent colours are Grey and Silver. The Pop color is Gold.

The main elements of this collection are dramatic bat wing sleeves, corsetry, capes, collars and cover buttons, and maxi dresses. Layering is a main element in this collection; From dresses layered on top of turtlenecks, body suits over turtlenecks and stockings, garter belts over skirts, and shorts over stockings.

The fabrics used in the collection are Tulle, Pleather, Velvet, Satin, Lace, and Organza. I enjoyed playing with sheer fabric and pairing it with velvet.

Celestial Folk A/W Collection

The inspiration behind this collection is Scandinavian folk art, culture, and dressing, combining traditionalism with modern high fashion.

The Colors of this collection are muted tones of tan, beige, blue, red, and black. I named the colors after Slavic goddesses; Marzanna (beige), Kupala (blue) Rod (red), Devana (black), and Lada (tan). The Body colors are Lada and Devana. Lada is the goddess of love, beauty, and fertility. Devana is the goddess of the forest.The Accent colors are Rod and Kupala. Rod is the god of fate and the creator of the world. Kupala is the goddess of joy, mid-summer, peace, magic, water, and herbs. The Pop Color is Marzanna. Marzanna is the goddess of magic, rebirth, and flora.

The main elements of this collection are folk art, Scandinavian Embroidery, Celestial Motifs, Tassels, Trinkets, frayed hems and oversized knitted pieces. Layering was another element in this collection ie; jackets on top of sweaters, ponchos on top of tops, to name a few. The fabrics used in the collection are suede, wool, denim, and multicoloured knitted fabric.

Moodboard

Fabric and Color Board

My 12 Finished Illustrations for my A/W Collection Celestial Folk.

I pulled colors from this image on Pantone Studio to create the Color way for this collection.

Peacock Paradise Spring/Summer Collection

My Spring/Summer Peacock Paradise Collection is inspired by the the film Victoria & Abdul and the lavish architectural details of the Osborne House’s Durbar Wing and Room.

The film centres around the real life friendship between Queen Victoria and Abdul Karim her Indian Muslim Servant who eventually becomes her Munshi and Indian Clerk to teach her Urdu, known then as Hindustani. Abdul Karim becomes the Queen’s closest friend and confidant, sharing hundreds of letters with Abdul. She embraced her status as the Empress of India by creating the Durbar Room which is inspired by Indian architecture further showing her admiration and passion for the Indian Empire.

The name “Durbar” references the Urdu word meaning both a state reception and a hall where such gatherings were held. Over 500 hours were spent on the spectacular peacock chimney piece alone, my favourite piece in the whole room. The plasterwork was created from moulds designed by Rudyard Kipling's (Author: The Jungle Book) father, Lockwood Kipling, and master carver Bhai Ram Singh.

The Colours of this collection are White, Brown, Green, Red, and Turquoise. The Body colours are Amchar (Brown) and Peacock White. The Accent colors are Marsala and Turquoise. The Pop Color is Palace Garden Green.

The elements of this collection are Indian architectural details, white peacock feathers, and bridal Silhouettes.
The fabrics used in the collection are Chantilly Lace and Velvet. In this collection I created two prints one inspired by the Durbar’s Peacock Chimney piece and another inspired by the ornate ceiling’s plasterwork.

Sources:
Google Arts & Culture
artsandculture.google.com/story/empress-of-india-the-durbar-room-english-heritage/nAWh8uM3CkhkIQ?hl=en.

Visual Merchandising  —

Advertising moves people toward goods; merchandising moves goods toward people. -Morris Hite

Farewell to an Icon: Thierry Mugler

Throughout my fashion career I’ve always been inspired by Thierry Mugler’s out of this world couture creations. He is one of my absolute favourite fashion designers. I was fortunate enough to see his creations in real life in Montréal at Le Musée des beaux-art de Montréal in 2018. The looks were phenomenal, innovative, way ahead of its of its time, and timeless.

Many celebrities have worn his archival pieces from Beyoncé to Lady Gaga to most recently Cardi B at the 2019 Grammys. He loves to play with the feminine figure creating mind blowing corsets, like the one he recently designed in collaboration with Mr. Pearl for Kim Kardashian for the Met Gala in 2019. She was one of his many muses.

My all time favourite look is the La Chimère gown from his 97-98 Autumn Winter Couture Collection La Chimère. Seeing it up close and in person was a real treat. This avant-garde masterpiece is made of scales, feathers, horsehair, and crystals. It was made in collaboration with Jean Jacques Urcun and Mr. Pearl, the world-renowned South African Corsetier. (Most recently Mr. Pearl also did the corsets for Netflix Series Bridgerton, he’s also an icon himself) Each scale of the reptilian corset was hand painted and took them 2 years to complete the entire gown. Couture at its finest.

Rest In Peace Thierry Mugler, your couture, perfumes, and editorials will live on forever.

  1. Displays from Thierry Mugler Couturissime, retrospective exhibition at Museé des beaux-arts de Montréal

    Displays from Thierry Mugler Couturissime, retrospective exhibition at Museé des beaux-arts de Montréal

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