It’s a company of skincare products who’s mission is to get safer products into the hands of everyone. Beautycounter is non-toxic, unlike so many beauty products on the market. Common ingredients in Non-Beautycounter products are called parabens. Parabens are chemical preservatives used in cosmetics to extend shelf life. However, they have been directly linked to cancer. I don’t know about you, but I made the switch over to clean beauty and am taking care of my skin.