Our Story
They call us the “me” generation. We see things differently.
A quick glance at the headlines will tell you that millennials - the generation with the largest population numbers, most media usage, highest company culture standards, and biggest influencer value - are underestimated in the media marketplace.
You know who else is underestimated? The 48 million older adults in America - a number that will double by 2050 who make up 75% of the wealth in the U.S. - yet there's not one digital content platform dedicated specifically to both demographics.
That's where we come in.
At Millennial Ethics, our mission is to leverage the power and potential of impact fiction to create one digital community that bridges the generational divide, attempts to make sense of complicated narratives, provides actionable insights for both sides of the aisle, and leaves viewers saying: "Wow, I didn't know that. Here's how we can do better." We focus on stories that borrow from the past to inform the present and inspire the future—stories that spark conversation, encourage community resilience, and highlight our most common denominator across cultures and generations—our spirit of protest, or art meets activism.
It’s storytelling—and thinking—beyond borders. Dive in.
Work With Us
On The Map
On The Map is our sustainably printed newspaper. Published twice a year, it’s where we discuss the role of scripted storytelling in shaping digital cooperation and map out some of the real-world issues surrounding our current project slate. #MapItMondays gives you a sneak peek the first Monday of every month of the latest issue in the works. We also curate #WavemakeroftheWeek, an IG series spotlighting talent across industries and communities making waves.
Millennial Ethics Originals
Millennial Ethics Originals is our creative production studio working across scripted formats. We build indie film, television, digital, and immersive story worlds that put us in the headspace of what it feels like to come from that culture or that generation with those stakes. We’re passionate about giving untold stories agency and exploring old stories in new ways.
Ripple Effect
Ripple Effect is our approach to campaigns. We work with collectives, advocacy groups, non-profits, media startups, companies and causes we can learn from, and a rising tide of creatives to capture the heart of your brand’s story with a script that promotes expansive thinking about key issues, the way systems run, and how we build the teams that make it all happen. Deliverables are easy-to-stream across your network and designed to jumpstart intergenerational policy debate.
OH HEY, FOR BEST VIEWING, YOU'LL NEED TO TURN YOUR PHONE