Fashion writer + creative content consultant

Modupe Oloruntoba

TL;DR: I'm currently engaged with full-time work until February 2022 and can only accept new content projects with start dates from that time. I focus on work geared toward actively moving African fashion forward, primarily through my new newsletter, African Fashion Weekly (Jan '22).

Should we talk? Reach me at, linked below.

If however you are new here, hi! Here's the long version.

I'm a writer & creative content consultant, creating value for fashion & beauty brands by helping them use content to build community, leverage culture and create meaningful conversation.

After graduating as a fashion designer in 2013, I took a peek at fashion media and never left – content stuck. I’ve since been published in Vogue Arabia, Refinery29, Man Repeller, GQ South Africa, and more, and worked at Oliver & MORE, Superbalist, Woolworths South Africa, John Brown Media, and Media24. That’s included a cover profile on Jidenna that dives into his vision of a Pan African future; radio, web and email copywriting for beauty festivals and retailers' private label brands; and a column entry questioning why stylists aren't a bigger part of the sustainability conversation.

I have now spent 7 years turning the meaning I have always found in fashion and its adjacent worlds into content. My portfolio of projects has evolved beyond crafting engaging messages for a commercial outcome, and grown into consulting in accelerators, taking on content partner roles in festivals, and now a fashion news & insight media brand for Africa's fashion industries, launching soon with coverage of South Africa and Nigeria to start.

So again - should we talk? Reach me at, linked below.
Swipe through for links to my latest publishable work, social justice + charity resources, and my newsletter.

Email me

African Fashion Weekly

On the ground news and insight for the African fashion industry.

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