Outdoor retail is an interesting industry. There is an intense amount of time and energy put into making and selling products and services that work for anyone that’s even remotely interested in enjoying their time outside.
Built up of major brands and outdoor giants (Patagonia, The North Face, and Columbia being a few), the industry has been building in popularity since the 1970’s. In 1977 another company was born: Idaho Mountain Trading. Starting off small, the business’s inception in small town Idaho Falls offered a new kind of shop to the more rural farming community. Fields full of crops like, yes, potatoes, surrounded Idaho Falls (and still do). But, built around the mighty Snake River, Idaho Falls is also surrounded by sections of the Rocky Mountains. Grand Teton National Park and Yellowstone National Park are located less than two hours away.
For such a wonderful location located close to breathtaking places, Idaho Mountain Trading has serviced thousands of skis and bikes over the years, and helped to outfit hundreds of local experienced mountaineers, Boy Scout troops, families and more. Many Idahoans have benefited from the Idaho Falls Mountain Sport Shop.
So I support them and their efforts to keep things local.
And if there are other local companies and businesses I’m a fan of, I’ll promote them, too.