“Mudra” is a Sanskrit word that means dance and the word “musk ” means a substance with a strong smell. The concept behind this store is natural body healing and essence shop with natural remedies made from Indian flowers and oils as India is famous for its natural healing and ayurvedic healing. The slab serif in the word mark makes the logo look modern as well as clean looking.

dancing women in the logo depicts various culture and traditions. Just how an ethenic dance performance leaves an influence on its viewers, similarly a lingering “Mudra Musk“ scent leaves everlasting positive emotions in consumer's minds and bodies. The two leaves depict Indian women as a concept of Indian natural healing by plants and herbs..

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