UX Researcher | Consumer Behaviour Strategist
I am a UX Researcher with 7+ years of experience in research and as creative facilitator specializing in qualitative investigation and discovery. I hold a Bachelors degree in Fashion ( Santa Marcelina) and a Masters in Marketing ( ESPM), plus multiple courses in User Experience and Anthropology.
I am in equal parts creator and communicator, I generate market intelligence, insights and innovative opportunities with user-centered fieldwork and collaborative exploration.
In the last years, my ethnographic findings, skill-sharing talks, and ideation workshops have guided strategies for industry leaders like Ray-Ban, Shell, Allergan, Symrise and many others as well as emerging entrepreneurs and local startups.
Having worked on a range of projects across the retail, travel, fashion, beauty, food, and beverage industries, my methods across disciplines, industries, and demographics. I can leverage extensive knowledge of Europe and Latin American markets with strategic/analytical skills to build relationships and execute in multi-cultural environments.
Methodologies, I work with:
•Future Proof Strategies
•Aesthetics Driven insights
• Brand experience
•Consumer Insights & Trend Reports
•Solid knowledge of research tools (eg Typeform, survey monkey, hotjar, etc.).
•I have an extremely analytical profile and I make use of facts and data to guide my teams' decisions.