Strategy Consultant | Consumer Behaviour Expert
I am a foresight strategist with 6+ years of experience in research and as creative facilitator specializing in qualitative investigation and discovery. I hold a Bachelors degree in Fashion ( Santa Marcelina) and a Masters in Marketing ( ESPM), plus multiple courses in User Experience and Anthropology.
I am in equal parts creator and communicator, I generate market intelligence, insights and innovative opportunities with user-centered fieldwork and collaborative exploration.
In the last years, my ethnographic findings, skill-sharing talks, and ideation workshops have guided campaign strategies for industry leaders like Ray-Ban, Shell, Allergan, Symrise and many others as well as emerging entrepreneurs and local startups.
I work at the intersection of:
•Future Proof Strategies
•Aesthetics Driven insights
To help brands navigate culture, translating global and local shifts in behaviour into actionable recommendations.