If you’re here, you likely own a business and or struggle with the overwhelm that is social media! So question is… when and WHY should you hire a social media manager to take that off your plate?

THE WHY:

With 3.78 billion users on social media, it is without a doubt one of the most popular online activities that users engage in, spending an average of 2.5 hours a day on their preferred platforms.

Utilizing social media for your business allows you to interact with your audience, stay in front of past, current, and future target demographics, and build brand loyalty with your customers!

Social media is not a luxury for businesses… it’s a necessity.

71% of consumers who have had a positive experience with a brand on social media, will refer them to their friends and family.

According to 90% of businesses, their social media marketing efforts have increased the exposure of their business, and 75% say they’ve increased traffic.

Users spend on average 69% of their media time on smartphones.This means mobile devices make it possible to reach your customers anywhere, at any time!

So why can’t you just do it yourself?

Without a social media manager, you may be spending tons of time, money and energy, haphazardly posting without the knowledge and strategy that will make your efforts worth the squeeze!

By hiring an expert you not only save yourself time and stress you also:

✔️Get freedom & time away from your social media platforms

✔️Allow yourself to focus on what you love and your business

✔️Get strategized social media marketing and a branded look and feel

✔️Ensure you are building valuable connections with your past, current and future customers

✔️Grow your audience size and help you become discoverable to new audiences who already want to know about you

✔️Provide entertainment, education and value to your audiences and in turn grow your referral network to new heights!

✔️Have an expert in your corner to handle difficult moments and follow best practices

So you already know now how social media benefits your business and how a social media manager can help you achieve that… now let’s talk about WHEN to hire a social media manager!

Believe it or not, I don’t recommend that EVERY business utilize a social media manager and because we only work with so many brands, we are selective about which ones we work with to be sure it is a mutually sound decision. After all, this is hopefully a long term partnership/ relationship and we want to make sure we vibe, share the same vision and that we both have the ability, time and tools to get you to your goals!

Some things I recommend a business ask themselves when determining if they should hire a social media manager and if they are ready to do so:

1. Are you ready to commit?

Social Media Management is a long game so it’s important that a client is ready to commit and invest in their social media to get the most juice from the squeeze! This is a decision that you should weigh and make sure this is something you can commit to for a minimum of 6 months to a year ( we hope to work with you a lot longer than that and once you start feeling the benefits are sure you will!).

2. What are your Expectations with hiring a social media manager?

If you are hiring a social media manager simply to go viral or to reach x amount of followers, your partnership with your social media manager may not meet the expectations you had hoped for. Ensuring that your goals on social media align with what your social media manager can offer, is VITAL. Goals such as growing your audience, staying in front of your referral network, growing a targeted audience, building relationships with your community, creating a brand etc. are the kind of language we speak and love to help you get there.

3. Do you have the time?

I know this sounds silly, as our main goal is to take social media OFF of your plate so you can fill it with things that mean the most… BUT, a successful social media strategy still takes some joint effort in ensuring there is proactive communication and we have the tools to help you reach those goals! This includes being available to communicate and book photo or video shoots. We promise we make it as PAINLESS as possible and you are going to LOVE having someone take care of every creative step for you while you relax and watch the growth and engagement flow!

4. Are you comfortable with someone independently running your social media?

Now don’t get me wrong, this can be a joint effort if you want to be logged into your account, engaging etc. but the point of hiring a social media manager is to let them use their creative direction to get you the best results! This requires a level of “letting go of the controls” and a great deal of trust! Our ear is constantly to the ground on social meaning with have a deep understanding of trends AND your audience and what they want to see. We know it can be scary at first and we do our very best to speak as closely to the business owner and their vision as humanly possible while using our knowledge to take it to new heights.

5. Are you ready to enjoy some free time!?

Having a social media manager in your pocket to take care of your video, photography, editing, captions, strategy, engagement and branding is one of the BEST investments you can make in your business! We not only create a brand you can feel proud of but create A LOT more free time for you by doing so!

If you are ready to take your social media to the next level, get your freedom of time back and reap all of the benefits of having an expert in your pocket, let’s chat! Head to the button below to apply!