Media being crucial for the upcoming presidential elections in Philippines

On May 9, 2022, presidential elections for the 17th president and other positions in Philippine Government will take place. However, we are still facing pandemic and because of that, media is mostly used for spreading information to Filipinos. Moreover, most of presidential candidates campaign virtually through media by advertisements and live videos in different social media platforms. Hence, media's role is crucial in our society for the upcoming presidential elections. But, how is media's role significant in the upcoming presidential elections?

According to a survey from Stratbase ADR Institute (2022), 86% of the respondents chose mass media as their method of getting information in choosing a president in the upcoming elections. 54% of the 86% will use broadcast media while the 19% will use social media. The Philippines has remained the country with the highest social media platform consumption in the world. Filipinos have an average of four hours and five minutes spent on social media every day (Chua, 2021). Most of the people who dominate the social media scene are Filipino youth (Ranada, 2021). In 2019, 52.7% of the population that uses social media platforms are in the age group of 18-24 (Talkwalker, 2019). These youths can effortlessly spread their opinions and information gathered through the use of social media platforms, such as Facebook, Instagram, and Twitter. The Filipino youth use these social media platforms as their voices; It is their means to get a president that can change not only their futures but also the future of the next generations. In addition of that, these people can educate and spread the credentials of their chosen candidate, which can influence the decision of others.

The Covid-19 Pandemic is another reason why social media plays an essential role in the presidential elections. On-site campaigning is limited to avoid the spread of the virus. So, the presidential candidates will most likely make use of the "new normal" which is social media. Through different posts of our presidential candidates, we can see their personalities. Though their posts are filtered, we can still tell what kind of person they are and how they can help to create a future for the Philippines.

In conclusion, the media will play an important role in the approaching elections for a variety of reasons. Given that the Philippines continues to have the world's highest social media platform consumption, election-related activities are primarily conducted through the media. This is also a good thing since media is vast and adaptable, offering us additional options for disseminating and learning knowledge. However, we must exercise caution in whatever we encounter in the media in order to avoid disinformation and unwanted consequences.

Noblejas, De Leon, and Eumague

A world without Traditional Media

We've all thought of a world without social media and how hard it will be to live without it. Now, imagine a world where media did not evolve to traditional media. A world with no invention of newspapers, magazines, television, the radio, and books. Just picturing a world without it already seems challenging, right? Without traditional media, we would likely have no clue about our surroundings. Our source of information would be limited orally and can also lead us to disconnect with other people.

Newspapers, magazines, television, radio, and billboards are examples of traditional media outlets that existed prior to the internet. Before the new media exists, companies prioritized the majority of their marketing budgets to traditional media for their business to grow. Traditional media has a better reputation than social media, which has a low credibility. According to Noble (2014), traditional media remains a reliable source of information. When it comes to the news, there is no substitute for the truth. Furthermore, things continue to improve because they have something to build on. For example, in media, traditional media came first before evolving into the media we know today. Trust was built by established traditional media outlets such as newspapers. People will have difficulty trusting news or other information in a world without traditional media. It will also be difficult for some people as they do not have enough money to afford new media technologies. Without traditional media, sharing and flow of information and news will be slower than the usual.

Conclusively, traditional media started all. Without it, new media will not be appreciated like today. New media will not be known if traditional media does not evolved. People are grateful to have traditional media since their trust and knowledge to news and information came from this kind of media. A world without traditional media is not as our world today.