fashion + asian-american activism

Our Story


What is Asian-American fashion? 🧐

We collaborate with a select group of Asian-American artists to provide you a selection of our latest apparel designs. Can fashion be fun, interactive, and political? ✨ What does Asian-American fashion look like? ✨ How do we aestheticize our history and culture? ✨ We want to answer these questions through the imagery and messages printed on our shirts. This year, we are collaborating with Anna Zheng to release our first product: the “Don’t Punch Me Fortune” t-shirt in response to the anti-Asian hate crimes in the wake of COVID-19. 👊💪

We are also all about giving back to our community, so as part of our charity program, between xx to xx% of the net proceeds will go to a social cause related to the current theme of our released line. We aspire to be as conscious and ethical of an apparel brand as possible. Our current t-shirts are fair trade and made of 100% organic fabrics. 🌱



After few years’ worth of traveling around the world, Jessica returned to her home in the U.S. during the wake of the COVID-19 crisis. Shocked by the increase in anti-Asian hate crimes in her home country, she realize that change needed to be made. In hopes of working alongside two of her greatest passions in life - fashion and social activism, Jessica founded NO LABEL, ONLY LOVE, a fair-trade, environmentally-friendly clothing line that spreads the messages of Asian-American activist community. As the creative director of NLOL, she is in charge the ideas, marketing, and branding.



Anna is an empathetic listener, human-centered designer, students-first educator, and entrepreneur building tools and sharing experiential knowledge to share the power of community. They've led workshops, design jams, and presentations on: freelancing, negotiating as a womxn of color, self-care in the gig-economy, counter-narrative storytelling, and much more. They are driven to challenge who we include in the design process, why we need to think critically about the consequences of design decisions, and how we can design and develop accessible and positively impactful systems, structures, and technology for a more equitable future.


Get your answers here! 👀🔍


How long does it usually take for my order to arrive?

Usually 3-4 business days after the campaign ends!

NO LABEL, ONLY LOVE is not responsible for packages that have been delayed, lost, damaged, stolen or misdelivered in transit.

It is your responsibility to deliver and handle concerns for shipping delays or lost packages. You will not be refunded for the purchase from us if USPS loses the package unless you purchase the additional insurance.


How long does it usually take for orders be processed and shipped?

USPS, it takes 2-5 days depending on the shipping location.


Are refunds and exchanges allowed?

Due to our limited stock, we do not accept returns or exchanges for our t-shirts at this time.  All sales are final.


Do you currently ship internationally?

Yes, we ship both domestically and internationally.


Where do all the proceeds go?

x% of our proceeds will go to our featured artist (for this collection, we are honored to have Anna Zheng heading the design project of our t-shirt). The rest of the proceeds, or x%, will go to a social cause. In alignment with the theme of our “Don’t Punch People Who Feed You” t-shirt, we will be donating to the Asian Americans for Equality (AAFE). “AAFE’s small business affiliate, Renaissance Economic Development Corporation, has established an Emergency Small Business Relief Fund to support businesses in our community hard hit by the coronavirus scare. Funding will allow Renaissance to provide financial assistance to business owners who are facing the biggest challenge since the devastating 9/11 attacks two decades ago. Many restaurants and retail stores have seen their business drop up to 80% in the past several weeks.. Your support will strengthen our campaign to sustain our treasured small businesses during this difficult time.”


Will you be rolling in new designs in the future?

We will but not for a while. Our goal is to focus on selling one design for one cause at a time. So, while supplies last, make sure to put in your order for our limited edition t-shirt design!


What is the best way to contact you?

Feel free to email us at [email protected] if you couldn’t find your answers above.