Following a series of toxic relationships that took a toll on founder Lin’s physical, mental, and emotional health, she embarked on a transformative journey and discovered the essence of holistic self-care. She embraced her heritage of Traditional Chinese Medicine (TCM), and incorporated Reiki, Aromatherapy, Crystals, and Astrology into her daily rituals. These practices and tools guided Lin back to a place of self-love and acceptance, empowerment, and joy, and taught her that genuine well-being encompasses every facet of the human experience.

Our mission is to spread the same joy and comfort Lin found in this life-changing ancestral wisdom. Our products make TCM more accessible by translating them into tangible products so that you can incorporate mindful self-care rituals—based on ancient practices—into your daily life.

Lin firmly believes that as you embark on the joyful and challenging path of self-love, and blossoming into your fullest potential, you are living in a space of empowerment and abundance. Hence, the name "Pink Moon" – an event that occurs every April and signals a time of change and growth.

YOU are worthy and loved 💖