The Planet KIND movement started with Gillette’s plan to have 100% renewable purchased electricity, 100% of packaging to be recyclable, and a 35% water reduction per production by 2030. Inspired by this initiative and the progress that’s already been made, some of us within Gillette seized the opportunity to do even more in 2021. We wanted to make a brand that both embodied Gillette's mission and brought us one step closer to achieving it. So, we set out to make a set of products that are kind to skin, using our expertise in crafting superior shaving and skincare products, and kind to the planet, applying our growing knowledge of sustainability. And from that, Planet KIND was born.

Planet KIND isn’t just a product. It’s a promise, and a place. Getting there takes all of us, and the understanding that none of us are perfect but we’re getting better all the time. Protecting our planet is a full-time job that requires continuous improvement, and we know that there’s always more we could be doing to bring our vision to life. Where we are now is only the beginning. We want to learn with you, grow with you, and be kind to your skin and the planet along the way. We’re proud of where we came from, but even more excited about where we’re going. It’s gonna be awesome. You should come.