About

A slow fashion brand

PrettyDarnUgly was first started in 2018 by Anja Matthee as a means to save up money for an event.

After saving up enough money, the 'brand' got neglected untill mid 2020 when it got revamped into Prettydarnugly.co.

Prettydarnugly.co is a very small business that prides itself on being environmentally conscious and in support of the slow fashion movement.