About
A slow fashion brand
PrettyDarnUgly was first started in 2018 by Anja Matthee as a means to save up money for an event.
After saving up enough money, the 'brand' got neglected untill mid 2020 when it got revamped into Prettydarnugly.co.
Prettydarnugly.co is a very small business that prides itself on being environmentally conscious and in support of the slow fashion movement.