We want to highlight films that are of high quality and production value, films that showcase creativity, innovation, uniqueness and authenticity. We want films that are:
• By South Africans
• Running time is anything between 1 – 40 minutes
• Stories that move the audience.

REEL’d is a curated digital collection of South African short films showcasing diverse and authentic stories from both established and emerging filmmakers .
Using Instagram as a platform, we seek to create a collection of authentically South African short films by South Africans in the hopes to create a community of films that are educational and evoke inspiration, debate and entertainment.
The truth is, there just aren't enough South African short films online. So we want to reel in filmmakers on one platform to establish a strong palette of South African narratives for viewers to engage and communicate about our own stories