Beyond Main Proposal
More subscribers. More towns. More impact.
Communications Development
Introduce Beyond Main’s digital storefront to stakeholders through a campaign called Live Launch Relay.
Live Launch Relay will establish communication pipelines and targeted content to warm connections for Beyond Main among shops, decision makers, and consumers.
Beyond Main
Transfer your efforts
Let more people know about the new digital storefront that works as a resource to shops & consumers.
Have your communication materials answer questions and forge bonds, so you can focus on:
Building community
Securing partnerships
Adding shops to town catalogs
Assisting local businesses
Clear the sequence of communication for easier on-boarding and introductions.
You can focus on the effective tasks that push the initiative forward, and still connect with stakeholders on a genuine level.
Stakeholders
Engaging Approach to Encourage Action
Gain more subscribers and more towns by bringing stakeholders to a committed desired action.
Desired action should be a completed task that feeds back into Beyond Main.
Example: Instead of stopping decision makers at providing policy, encourage engagement, such as buying a gift card.
Shops
Role:
Builds the network and supplies service
Desired Action:
Complete Live Launch
Decision Makers
Role:
Influence, Policy, Reach
Desired Action:
Purchase gift card for their network
Consumers
Role:
Establishes demand and Supports local ecosystem
Desired Action:
Purchase and Refer
OH HEY, FOR BEST VIEWING, YOU'LL NEED TO TURN YOUR PHONE