Beyond Main Proposal

More subscribers. More towns. More impact.

Communications Development

Introduce Beyond Main’s digital storefront to stakeholders through a campaign called Live Launch Relay.

Live Launch Relay will establish communication pipelines and targeted content to warm connections for Beyond Main among shops, decision makers, and consumers.

Live Launch Relay

Main Offer Summary

Content:
Two Digital Brochure Pipelines
FAQ for Shops using Platform
Case Study Vlog Guideline

Results:
Smoother communication pipeline with stakeholders.
Increase inquiry rates and brand interest.
Save time on processes and outreach.

Milestones:
Increase Downtown Summit catalog.
Add Downtown Millburn.
Increase consumer engagement.

Beyond Main

Transfer your efforts

Let more people know about the new digital storefront that works as a resource to shops & consumers.

Have your communication materials answer questions and forge bonds, so you can focus on:

Building community
Securing partnerships
Adding shops to town catalogs
Assisting local businesses

Clear the sequence of communication for easier on-boarding and introductions.

You can focus on the effective tasks that push the initiative forward, and still connect with stakeholders on a genuine level.

Stakeholders

Engaging Approach to Encourage Action

Gain more subscribers and more towns by bringing stakeholders to a committed desired action.

Desired action should be a completed task that feeds back into Beyond Main.

Example: Instead of stopping decision makers at providing policy, encourage engagement, such as buying a gift card.

Shops

Role:
Builds the network and supplies service

Desired Action:
Complete Live Launch

Decision Makers

Role:
Influence, Policy, Reach

Desired Action:
Purchase gift card for their network

Consumers

Role:
Establishes demand and Supports local ecosystem

Desired Action:
Purchase and Refer

Connect

Amaze with a Digital Brochure. Attentively communicate. Attach information and personality to the experience.

OH HEY, FOR BEST VIEWING, YOU'LL NEED TO TURN YOUR PHONE